Creative Strategist, Paid Social & Video

This is a fully remote position, open to applicants in United States.

📋 Description

• Take ownership of the creative vision for a premier experiential entertainment account spanning seven cities in the US.

• Create testable positioning strategies and refine them based on performance analytics.

• Craft short-form video scripts, develop hook variations, compose on-screen text, provide voiceover guidance, and write primary text.

• Generate numerous unique scripted concepts each month.

• Formulate creative strategies and a testing roadmap aligned with audience, objections, occasions, and stages in the funnel.

• Establish the test sequence, reading window, and success metrics prior to launch.

• Assess hook rates, hold rates, thumb stops, frequency, fatigue curves, cost per result, concepts, and formats using Ads Manager.

• Brief and manage editors, UGC creators, motion designers, and the creative director effectively.

• Review delivered creative work and enhance the feedback loop for production.

• Oversee the casting of creators and UGC, providing briefings and producing paid-ready variants.

• Systematically expand successful concepts through new hooks, formats, lengths, and audience perspectives.

• Present creative insights, testing outcomes, and future roadmaps to marketing directors and company executives.

• Engage in qualifying screenings and collaborative sessions utilizing real account contexts and performance data.

• Work in partnership with the Creative Director, Head of Organic Social, paid media strategists, and lifecycle teams.

⛳️ Requirements

• Minimum of 4 years of experience in paid social creative.

• Significant agency or in-house experience with Meta as a primary revenue source.

• Experience managing accounts where creative volume was a limiting factor.

• Proven ability to write short-form video scripts, hooks, on-screen text, voiceover direction, and primary text.

• Proficient in Meta Ads Manager reporting at the creative level.

• Familiarity with ad and asset breakdowns, video engagement metrics, and frequency and fatigue analysis.

• Capability to create structured, readable creative tests.

• Strong command of short-form video formats including Reels, Stories, and TikTok.

• Experience directing UGC creators at scale, from initial brief to paid-ready edits.

• A portfolio of ads that have been launched and achieved results, accompanied by supporting metrics and an honest account of less successful projects.

• Experienced in client-facing communication with directors, CMOs, and founders.

• Proven remote work experience with excellent written communication skills.

• AI-native approach to work; adept at building workflows and employing scripts when traditional spreadsheets fall short.

• Demonstrated, tested judgment in generative video, image, and voice tools.

• Strong analytical writing skills, capable of labeling claims as extracted, inferred, or assumed, utilizing precise numbers, and identifying missing data without estimation.

🏝️ Benefits

• Fully remote work setup.

• Part-time contract with a mutually agreed monthly hours cap at the time of offer.

• Remote, asynchronous, and thoroughly documented work environment.

• Access to Claude Code and Cursor for enhanced AI-assisted workflows.

• Opportunity to work with generative video, image, and voice tools.

• Collaboration with the Creative Director, Head of Organic Social, paid media strategists, and lifecycle teams.