Creative Strategist – Paid Social, E-comm & Personal Brands

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Conduct research to understand audience challenges, objections, and desired outcomes utilizing platforms like Reddit, reviews, competitor advertisements, and social listening.

• Create detailed persona profiles and pinpoint the messaging angles that will connect with each audience segment.

• Craft engaging hooks, scripts, and body copy that foster user engagement and drive conversions.

• Oversee the creative production process, including shot selection and visual storytelling, ensuring brand consistency throughout.

• Establish and manage Meta ad campaigns, covering audience targeting and budget distribution.

• Analyze CPM, CTR, conversion rates, and CPA/CPL to determine which creative elements are performing best and understand the reasons behind their success.

• Convert performance metrics into actionable recommendations for clients.

• Facilitate client meetings, set agendas, and maintain up-to-date documentation between discussions.

⛳️ Requirements

• Exceptional copywriting skills that resonate with the audience, making the content feel personal rather than tailored for the client.

• A proactive approach to studying advertisements during scrolling sessions and reverse-engineering successful campaign elements.

• Comprehensive understanding of essential ad metrics: CPM, CTR, CVR, CPA/CPL.

• Ability to independently manage projects, clearly communicating your actions, reasoning, and solutions to potential roadblocks.

• Confidence in leading client relationships and strategic discussions, rather than merely providing support.

🏝️ Benefits

• Competitive base salary complemented by performance-based incentives, with compensation reflective of experience.

• Remote-first work environment with flexible scheduling; no requirement to be located in New York, just within PST, CST, or EST time zones.

• Opportunity to collaborate directly with premium e-commerce and personal brands, including those associated with public figures who have substantial audiences.

• A team culture that encourages entrepreneurial initiative, currently consisting of around 20 members and expanding after having doubled in size over the past year.