Creative Strategist, Paid Acquisition

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the advertising creative strategy and production for paid acquisition across platforms such as Meta, Google, YouTube, TikTok, and any future channels.

• Analyze customer behavior to uncover resonant messaging, motivations, objections, desires, and pain points.

• Create innovative concepts, hooks, messaging, headlines, scripts, offers, calls-to-action, and testing hypotheses.

• Craft comprehensive creative briefs for internal designers, external agencies, and AI creative tools.

• Oversee the production of around 10 new video advertisements weekly, along with accompanying static creative.

• Guide internal designers, external video agencies, and AI creative platforms to produce high-quality assets.

• Maintain a 2–3 week production schedule that aligns with the paid media testing roadmap.

• Evaluate assets for consistency with brand guidelines and compliance with briefs.

• Create and manage a searchable creative library organized by audience, messaging, hook, offer, visual style, format, and performance.

• Record performance data and correlate results with creative attributes.

• Detect creative trends, winning concepts, underperforming themes, and signs of creative fatigue.

• Develop playbooks that document successful hooks, messaging, and visual styles.

• Collaborate with the Performance Marketing Lead on the analysis of creative performance and testing priorities.

• Provide weekly performance reports featuring data-driven insights and recommendations.

• Present suggestions for future creative endeavors.

• Review customer interviews, surveys, and research to derive actionable insights.

• Keep an eye on trends in dating, relationships, international dating, and related fields.

• Prepare quarterly customer insight briefings for leadership.

• Enhance workflows for creative intake, briefing, production, and delivery.

• Establish and document standards for briefs, asset specifications, naming conventions, and folder organization.

• Document processes, standards, and best practices to ensure team continuity and scalability.

• Report directly to the Head of Growth and assist in scaling paid acquisition for Together Light Inc.

⛳️ Requirements

• Minimum of 3 years of experience in developing performance marketing creative for digital advertising across platforms like Meta, Google, YouTube, TikTok, or similar.

• Proven track record of creating advertisements that yield measurable business results, including customer acquisition, conversion, or retention.

• Excellent copywriting and storytelling abilities.

• Capability to identify emotional hooks and create compelling messages.

• Experience in producing both video and static advertising creative.

• Background in crafting creative briefs and managing creative production teams or agencies.

• Strong analytical skills with the capability to interpret creative performance data and identify trends.

• Proficient in A/B testing, creative experimentation, and optimization.

• Outstanding organizational skills and a keen eye for detail.

• Experience collaborating with designers, video editors, and production teams.

• Comfortable using or willing to learn AI-powered creative tools like Creatify.

• Ability to handle multiple creative projects concurrently without compromising quality.

• Exceptional written and verbal communication skills.

🏝️ Benefits

• The posting does not specify benefits or compensation extras.