Creative Strategist – Meta Ads, Visual Focus

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Convert copywriter scripts via Loom into detailed visual direction documents that outline shot selection, B-roll, pacing, transitions, text overlays, hooks, and editing style.

• Direct talent, UGC creators, and AI avatars while choosing visuals that enhance conversion rates.

• Work collaboratively with editors, copywriters, and media buyers to refine creatives using actual performance data.

• Investigate competitor advertisements and experiment with new hooks, angles, and formats while ensuring brand consistency.

• Oversee the incorporation of AI-generated B-roll and avatars into the final advertising creatives.

⛳️ Requirements

• A background in video editing showcasing a clear trajectory towards creative strategy.

• Demonstrated experience with direct-response and VSL brands.

• Knowledge of storyboarding and visual production workflows.

• Some participation in creative strategy, including angle development, audience analysis, and performance evaluation.

• Senior Video Editor or Junior Creative Strategist looking to transition into a creative lead role.

• LATAM candidates are strongly preferred; candidates in EST-adjacent time zones are ideal.

• Quick learner, proactive, ideas-driven, and comfortable in a dynamic production environment.

🏝️ Benefits

• Competitive USD salary.

• Bonus: $100 for each successful ad (uncapped).