Creative Strategist, Growth Marketing

📋 Description

• Take ownership of the entire creative process, which includes research, briefing, production, editing, and analysis.

• Evaluate and enhance performance by diving into dashboards and designing creative experiments.

• Establish high-impact creative strategies tailored for German audiences across various platforms.

• Provide briefs and review creator-generated content to ensure alignment with brand standards and platform optimization.

• Act as a liaison between external creative partners and internal stakeholders.

• Participate in Conversion Rate Optimization (CRO) initiatives to create seamless, engaging, and high-converting acquisition journeys.

⛳️ Requirements

• Practical, hands-on experience in creative strategy or performance marketing.

• Extensive background in growth marketing with an emphasis on creative strategy across both paid and organic social platforms (Meta, TikTok, YouTube, Instagram).

• A strong eye for platform-specific creative designs and frameworks that facilitate testing, learning, and scaling.

• Proficient in utilizing performance dashboards, data tools, and measurement frameworks, including Marketing Mix Modeling (MMM) and attribution.

• Authentic, in-depth understanding of the German market and fluency in both German and English — knowledge of additional languages is advantageous.

• Significant experience in briefing and refining creative work in cross-functional sprints.

• A growth-oriented mindset that is analytical, inquisitive, and comfortable navigating ambiguity.

🏝️ Benefits

• Equity packages that allow you to share in Canva's success.

• An inclusive parental leave policy that supports all parents and caregivers.

• An annual Vibe & Thrive allowance to enhance your wellbeing, social connections, office setup, and more.

• Flexible leave options that empower you to make a positive impact, take time to recharge, and support your personal needs.