Creative Strategist, B2C Lead Generation

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create scripts for video advertisements on platforms such as Meta, TikTok, YouTube, and CTV with a focus on direct response.

• Formulate shot lists and offer creative guidance during production to ensure alignment with the strategic vision.

• Develop innovative concepts aimed specifically at lead generation and campaigns driven by calls.

• Collaborate with media buyers to analyze performance metrics and adjust creative elements based on successful outcomes.

• Keep an eye on competitor creatives and industry trends to maintain a fresh approach.

• Leverage AI tools to enhance the speed of scripting, iteration, and testing when applicable.

⛳️ Requirements

• Experience in B2C within a Creative Strategist role or a similar position focused on lead generation.

• Demonstrated success in direct-response and performance marketing.

• Proven skills in script writing and providing creative direction.

• Proficient in interpreting performance data and translating it into creative strategies.

• A portfolio that showcases advertisements leading to measurable lead or call volume, with metrics preferred.

• Familiarity with AI tools is advantageous (e.g., ChatGPT, Midjourney, Runway, etc.).

🏝️ Benefits

• Competitive USD salary.

• Flexibility to work remotely.