Head of Creative Strategy

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee and direct the Creative Strategy department

• Eventually facilitate weekly meetings focused on creativity and performance

• Evaluate insights with the team regarding:

• - what is effective

• - what is ineffective

• - areas for enhancement

• Collaborate closely with:

• - the CEO

• - media buying agencies

• - creative agencies

• - editors

• - creators

• - strategists

• Establish creative systems, workflows, standard operating procedures (SOPs), and testing frameworks for the client

• Educate and guide creative strategists

• Develop and evaluate:

• - hooks

• - concepts

• - scripts

• - user-generated content (UGC) ideas

• - AI-based concepts

• - static concepts

• - performance angles

• Assess competitors and other successful brands to discover opportunities and effective trends that can be adapted for our product

• Inject initiative, leadership, structure, and creativity into the organization

⛳️ Requirements

• Experience working with successful direct-to-consumer (DTC) and e-commerce brands

• Profound understanding of direct response advertising

• Knowledge of scaling brands through creative strategies

• Excellent communication and leadership capabilities

• Ability to teach and articulate ideas clearly to team members

• Ambitious and focused on growth

• Strong initiative and creative thinking

• Comprehension of brand identity and customer psychology

• Skill in merging data with creativity

• Our target demographic primarily consists of older women/homeowners, so comprehending this audience is crucial. You must grasp:

• - the customer

• - the product

• - the emotional drivers

• - the brand vision

🏝️ Benefits

• Opportunity to work with an in-house DTC scaling brand

• Flexibility to work remotely

• Adjustable working hours

• Full-time position on a contractor basis

• Competitive compensation for the right candidate