Creative Strategist, Freelance - 35+ hrs/week

This is a fully remote position, open to applicants in Germany.

📋 Description

• Consider this position as an in-house Creative Director for Meta.

• You will become part of our expanding creative team and take charge of a fundamental area within our creative ecosystem — encompassing everything from research and hook formulation to final editor briefings.

• Your primary focus will be on Direct Response Copy and Creative Direction.

• Generate hooks, scripts, VSLs, advertorials, and PDPs for Meta Ads (initially targeting the DACH market, followed by the US market).

• Produce between 15 to 25 ad scripts weekly — ensuring high volume and top-notch quality.

• Recognize and refine winning concepts based on live ad performance.

• Conduct weekly swipe-file research for the DACH and US markets, with a direct influence on future concepts.

• Analyze media-buying data to inform creative direction.

• Perform ad-fatigue assessments and make timely decisions to kill or scale creatives.

• Collaborate directly with the Head of Growth to translate insights into subsequent creative outputs.

• Oversee the video editing team: managing briefings and quality evaluations for our group of editors (currently four).

• Ensure that editors consistently receive high-quality briefings and maintain performance standards.

• Manage the iteration cycles — from the initial brief to the final asset ready for launch.

• Utilize AI-augmented workflows — employing AI for research, hook ideation, and copy iteration, while you provide the strategic depth.

• Have a comprehensive understanding of the sales funnel (frontend and backend).

• Craft direct response copy that effectively sells while adhering to HCVO/LMIV standards.

⛳️ Requirements

• Proficiency in German (C1/C2 level).

• Strong grasp of direct-response marketing principles.

• Minimum of 1 year of experience in direct response copy or performance creative within DTC e-commerce.

• Practical experience with Meta Ads — capable of reading and interpreting ad performance metrics.

• Ability to produce 15 to 25+ scripts weekly without compromising quality.

• AI-native, particularly comfortable with Claude.

• Experience in managing video editors — able to create briefings that editors can promptly understand and implement.

• Self-motivated, organized, and requires no micromanagement.

• Ownership mentality — you proactively drive initiatives, iterate, and report on progress.

• Performance-driven mindset — you seek to have your contributions reflected in your compensation, not just in hours worked.

🏝️ Benefits

• 100% remote work with maximum flexibility & freelance contract with a long-term outlook.

• Fixed retainer plus performance share — your ads → your share; iterations of your successful ads → also your share; more successful ads mean higher payouts — a clear pathway to five-figure monthly earnings based on top performance.

• Significant impact — as our team is still small, you will have a genuine influence on our projects.

• Monthly retainer along with future performance share opportunities.

• Highly performance-oriented work environment with direct collaboration with the founder and ample creative freedom.

• High responsibility, swift decision-making, and a real influence on the company's success.

• Opportunities to grow alongside the brand as it scales.