Creative Strategist, EU DTC

This is a fully remote position, open to applicants in Brazil, +5 more countries.

📋 Description

• Take charge of the complete paid social experimentation process.

• Create innovative concepts driven by performance metrics and customer insights.

• Develop and oversee an organized testing roadmap.

• Prioritize creative experiments based on their impact on the business.

• Enhance paid social performance through continuous testing and iteration.

• Generate over 10 high-quality creative experiment briefs weekly.

• Draft actionable briefs for video editors, graphic designers, UGC creators, content creators, and influencers.

• Incorporate strategic direction, messaging, hooks, target audience, creative references, and testing objectives in the briefs.

• Evaluate creative performance based on ROAS, CPA, CTR, Hook Rate, Hold Rate, Conversion Rate, messaging, creative formats, talent performance, audience segments, and alignment with landing pages.

• Convert performance insights into actionable recommendations and future creative testing.

• Conduct competitor analysis and keep track of emerging creative trends on Meta and TikTok.

• Assess customer feedback and market insights.

• Discover new hooks, offers, messaging strategies, and creative opportunities.

• Collaborate with internal creative teams throughout the production process.

• Manage relationships with external creative agencies.

• Coordinate UGC production via platforms like Trybe.

• Ensure timely delivery of creative assets that align with strategic objectives.

• Prepare concise weekly reports detailing experiment output, creative success rate, key insights, performance analysis, and upcoming testing priorities.

• Establish a repeatable experimentation process that fosters continuous improvement across paid social campaigns.

⛳️ Requirements

• A minimum of 3 years of experience in Creative Strategy, Performance Marketing, or Paid Social within a DTC or eCommerce setting.

• Demonstrated success in developing creative strategies for Meta and TikTok campaigns.

• Strong comprehension of direct-response advertising and social-first creative approaches.

• Experience in analyzing campaign performance and converting data into creative direction.

• Proficiency in writing detailed creative briefs for designers, video editors, and content creators.

• In-depth knowledge of UGC and performance creative best practices.

• Experience in managing creative agencies and/or UGC production platforms.

• Exceptional organizational skills with the ability to handle multiple experiments concurrently.

• Strong communication skills and the ability to collaborate across functions.

• Preferred: experience with subscription-based eCommerce brands.

• Preferred: familiarity with creative research tools and Meta Ad Library.

• Preferred: understanding of landing page optimization and the alignment of creative with the sales funnel.

• Preferred: experience using ClickUp, Asana, or Monday.com.

• Preferred: experience with AI tools for creative ideation and research, such as ChatGPT, Claude, or Perplexity.

• Maintain a minimum creative hit rate of 25% against established performance benchmarks.

• Deliver more than 10 high-quality creative experiment briefs each week.

• Consistently enhance creative performance through data-driven iterations.

• Develop a repeatable experimentation process for paid social campaigns.

🏝️ Benefits

• Take ownership of the creative strategy for high-performing paid social campaigns.

• Collaborate with a data-driven growth team.

• Influence creative choices that directly affect business outcomes.

• Enjoy high levels of ownership, autonomy, and visibility.

• Thrive in a fast-paced environment that promotes experimentation and innovation.

• Opportunity to shape and expand the creative testing function as the business evolves.

• 100% remote role, collaborating with a genuinely international team.

• Competitive salary and bonus structure.