Creative Strategist, DTC Brands

This is a fully remote position, open to applicants in United States, +4 more countries.

📋 Description

• Generating 15–20 original concepts weekly through video and image formats.

• Engaging in thorough research to explore impactful angles, distinctive mechanisms, and various market awareness stages for innovative concepts aimed at US audiences.

• Analyzing competitive intelligence (ad spying), consumer psychology, mass desire, and internal successes to uncover untapped opportunities within the US market.

• Creating concepts grounded in the thought processes of American buyers, their responses, and existing market saturation.

• Crafting engaging, high-conversion direct-response scripts tailored to captivate cold US audiences and encourage purchases.

• Producing comprehensive, precise briefs for editors and designers, ensuring the execution team can work swiftly and without confusion.

• Overseeing the creative pipeline for assigned brands, encompassing research, ideation, scripting, and post-launch performance analysis and iteration.

• Writing across diverse formats, including UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs, consistently applying conversion logic.

• Collaborating closely with the Lead Strategist at a strategic level and with editors and designers during execution.

• Utilizing proven copy structures, frameworks, and previous successes to enhance testing speed.

• Sharing insights with the broader team to perpetually refine our creative playbook.

• Evaluating successful and unsuccessful campaigns weekly, documenting effective strategies, their rationale, and future testing ideas.

• Quickly iterating winning concepts into various versions to validate and scale.

⛳️ Requirements

• Demonstrated direct-response experience; you've authored scripts, hooks, or ad concepts that have been utilized on Meta or TikTok (paid social platforms).

• Excellent copywriting capabilities across both video and static formats; your writing effectively engages audiences and guides them toward making purchases.

• Profound understanding of consumer psychology, awareness stages, and the elements that drive cold traffic conversion in the target market.

• Highly analytical researcher; you delve deeper than surface-level competitive intelligence to discover overlooked angles.

• High output capability, consistently producing 15–20 concepts weekly, viewed as the standard, not the limit, while maintaining quality.

• Instant No's: You lack genuine experience in ad creative strategy or direct-response copywriting.

• You prefer to spend extensive time refining a single campaign; this role demands speed, iteration, and high-quality output simultaneously.

• You find it challenging to manage volume, operational workflows, or rapid feedback cycles.

• You are uncomfortable with the reality that most ads do not succeed before finding a winning concept; failure is viewed as data, not a failure.

• You are juggling multiple jobs or clients; this position requires full-time, dedicated commitment.

🏝️ Benefits

• Practical experience working on 7–8 figure brands supported by substantial paid media budgets.

• Performance-based compensation - base salary plus commissions directly linked to successful campaigns and scaling impact.

• Significant ownership - your concepts have a direct impact on spending, revenue, and growth.

• Fast-paced learning environment with established frameworks, robust feedback mechanisms, and a high iteration rate.

• Clear advancement pathway to Lead Strategist or broader brand responsibilities as you demonstrate your output.