Creative Strategist – DTC Brand

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Create performance-driven creative concepts for paid social media campaigns.

• Craft engaging ad copy and messaging specifically designed for DTC audiences.

• Utilize AI tools to develop static and video ad creatives from initial concept to final execution.

• Generate multiple creative variations for testing and optimization purposes.

• Formulate creative strategies informed by customer insights and performance analytics.

• Collaborate with the marketing team to enhance creative performance continuously.

• Keep abreast of new AI creative tools and trends in performance marketing.

• Oversee the creative process, managing it from ideation to final execution.

⛳️ Requirements

• Demonstrated experience in developing performance creatives for DTC or eCommerce brands.

• In-depth knowledge of paid social advertising, especially on Meta platforms.

• Practical experience in utilizing AI tools to create both static and video creatives.

• Capability to independently implement creative ideas rather than merely writing briefs for others.

• Excellent copywriting skills tailored for direct-response advertising.

• Familiarity with performance marketing metrics such as CTR, CPA, ROAS, and conversion rates.

• Highly creative with exceptional attention to detail.

• Ability to work autonomously in a dynamic, fast-paced environment.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and skill enhancement.

• Flexible working hours and remote work options.

• Collaborative and innovative work environment.