Creative Strategist

This is a fully remote position, open to applicants in Costa Rica.

📋 Description

• Oversee the paid social creative strategy for 8–10 clients.

• Leverage data insights, consumer research, and brand analysis to create effective creative assets.

• Collaborate with internal teams, including production and post-production.

• Maintain communication and gauge sentiment with clients.

• Build rapport with clients and explain the processes at Power Digital.

• Conduct research on client brands, competitors, and industry trends.

• Audit accounts to pinpoint successful ads and establish hypotheses along with monthly testing roadmaps.

• Craft strategic, consumer-focused direct-response copy and messaging strategies.

• Manage production requests and outputs via Asana.

• Review video and image assets, providing constructive feedback to editors.

• Lead internal creative team meetings and brainstorming sessions.

• Act as the primary contact for clients regarding creative strategy.

• Oversee editing, reshoots, and the scope of deliverables.

• Challenge clients on timelines, scope, feedback, and direction to enhance performance.

• Utilize AI technologies to improve and optimize business processes.

• Utilize Power Digital’s Nova ecosystem within the department.

⛳️ Requirements

• Proficient in Meta Ads Manager and/or similar performance data tools like TikTok, YouTube, and Pinterest.

• Technical expertise in extracting and utilizing creative performance data to analyze trends and insights, guiding creative roadmaps.

• Knowledge of performance-driven creative best practices and the ability to implement them.

• Capable of writing compelling ad copy, structuring scripts, and overseeing execution alongside corresponding visuals.

• Strong communication and collaboration skills with clients and production/post-production teams.

• Proven ability to drive impactful campaign results through effective creative strategy.

🏝️ Benefits

• Equal Opportunity Employer.

• Commitment to diversity and inclusion.

• No fees for application, processing, or training.