Creative Strategist

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Oversee the paid social creative strategy for a portfolio of 8–10 clients

• Utilize data insights, consumer research, and brand analysis to create effective creative assets

• Work collaboratively with internal teams, clients, production staff, and post-production crews

• Maintain communication with clients and monitor their sentiment

• Develop and present creative concepts that align with performance objectives

• Conduct research on client brands, competitors, industry trends, and platform-specific creative best practices

• Audit accounts to discover successful ads and present findings to clients

• Establish hypotheses, testing strategies, and monthly creative plans

• Craft consumer-focused direct-response copy and messaging strategies

• Manage production requests and outputs utilizing Asana

• Review video and image assets, providing constructive feedback to editors

• Facilitate internal creative team meetings and brainstorming sessions

• Serve as the primary client contact for creative strategy

• Oversee edits, reshoots, and the scope of deliverables

• Challenge client timelines, scope, feedback, and direction based on creative best practices

• Leverage AI technologies to enhance and streamline business processes

• Utilize Power Digital’s Nova ecosystem within the department

⛳️ Requirements

• Proficiency in Meta Ads Manager and/or comparable performance data tools such as TikTok, YouTube, and Pinterest

• Technical expertise in extracting and employing creative performance data to analyze trends and insights, informing creative strategies

• Knowledge of performance-driven creative best practices with the ability to implement them

• Skill in writing compelling ad copy, structuring scripts, and overseeing execution with appropriate visuals

• Capability to communicate and collaborate effectively with clients, production, and post-production teams

• Proven ability to achieve strong campaign results through high-impact creative strategy

🏝️ Benefits

• Equal Opportunity Employer

• Emphasis on diversity and inclusion

• No fees for application, processing, or training