Creative Strategist

This is a fully remote position, open to applicants in Arizona, +18 more states.

📋 Description

• Create a robust pipeline of performance-oriented creative concepts encompassing hooks, messaging, angles, and formats.

• Align each creative concept with a suitable landing page and checkout process.

• Draft strategic creative briefs for editors, incorporating scripts, hook variations, visual direction, references, and platform specifications for Meta/YouTube.

• Forward landing page briefs to the tech team in cases where a funnel is not already established.

• Develop creator briefs that include natural talking points for on-camera presentations.

• Evaluate creative and funnel performance to pinpoint successful patterns, creative fatigue, and areas for optimization.

• Refine successful ads with fresh hooks, formats, and messaging.

• Perform market research utilizing Foreplay, Meta Ad Library, and competitor funnels.

• Collaborate with the Wild Pastures media buyer to align on creative, funnel, and scaling priorities.

• Work alongside the Creative Manager and Creative Operations team to define strategy, production priorities, and execution.

• Enhance marketing KPIs such as ROAS, nCAC, MER, and CPA.

⛳️ Requirements

• 3–6 years of experience in creative strategy, performance marketing, or direct response marketing.

• Demonstrated success in developing or influencing high-performing paid social ad creative.

• Familiarity with full-funnel strategies, including landing pages and checkout processes.

• Capability to work autonomously and perform research with minimal daily supervision.

• Strong knowledge of paid social platforms, particularly Meta and YouTube.

• Experience implementing creative testing frameworks to enhance campaign performance.

• Basic understanding of direct response marketing principles.

• Proficiency in analyzing marketing performance data and converting insights into creative and funnel strategies.

• Excellent written and verbal communication skills.

• Bonus: experience in writing scripts or ad copy.

• Bonus: understanding of UGC-style creative and influencer formats.

• Bonus: experience collaborating with video editors or production teams.

• Bonus: expertise in landing page/CRO testing or working with web or development teams.

• Bonus: familiarity with Motion or similar creative analytics platforms.

• Bonus: knowledge of Claude, Gemini, or ChatGPT and ease in using AI within workflows.

• Candidates must live and work in one of the following states: Arkansas, Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Louisiana, Maryland, Missouri, North Carolina, New Jersey, Nevada, New York, Ohio, Texas, Virginia, Washington, Wisconsin, or Wyoming.

• All applicants must be authorized to work in the United States.

• Paleovalley and Wild Pastures are not able to sponsor or take on sponsorship of employment visas.

🏝️ Benefits

• Comprehensive medical, dental, and vision coverage with 100% employer-paid dental/vision and a nominal monthly medical premium for employees; dependents can be added at employee expense.

• Ample paid time off to promote work-life balance and rest.

• Paid sick leave available when needed.

• Six (6) paid holidays each year.

• Paid parental leave for expanding families.

• 100% employer-covered Short-Term Disability, Long-Term Disability, and Life Insurance.

• 401(k) plan with up to a 4% company match after one year of service.

• Monthly product stipend or access to perfectly imperfect damaged products.