Creative Strategist

This is a fully remote position, open to applicants in Arizona, +18 more states.

📋 Description

• Create a robust pipeline of performance-focused creative concepts encompassing hooks, messaging, angles, and formats to drive ongoing testing and growth.

• Adopt a full-funnel approach, considering not just advertisements. Each concept should be aligned with a landing page and checkout flow, focusing on the entire customer journey rather than just the advertisement.

• Craft clear and strategic creative briefs that equip editors with engaging scripts, various hook options, visual references, and platform-specific requirements tailored for Meta and YouTube. This is where the majority of the work resides.

• Provide landing page briefs to the tech team when a funnel is not already established for a concept.

• Develop creator briefs that translate strategy into straightforward, conversational guidance with talking points that feel natural on camera, rather than scripted ad copy.

• Evaluate creative and funnel performance to spot successful patterns, identify creative fatigue, and reveal opportunities for optimization and enhancement.

• Refine successful ads by introducing new hooks, formats, and messaging that prolong their effectiveness and maximize the potential of existing successful elements.

• Conduct your own market research (including Foreplay, Meta Ad Library, and competitor funnels) and proactively propose creative and funnel ideas.

• Collaborate closely with the Wild Pastures media buyer to ensure alignment of creative, funnel, and scaling priorities.

• Work in tandem with the Creative Manager and Creative Operations team to synchronize strategy, production priorities, and execution.

⛳️ Requirements

• 3–6 years of experience in creative strategy, performance marketing, or direct response marketing.

• Demonstrated ability to develop or influence high-performing paid social ad creative.

• Experience in a full-funnel mindset, understanding how landing pages and checkout flows impact conversion rates.

• Ability to work independently and conduct your own research with minimal daily supervision.

• Strong grasp of paid social advertising platforms, particularly Meta and YouTube.

• Experience in applying creative testing frameworks to enhance campaign performance.

• Familiarity with direct response marketing principles.

• Proven experience in analyzing marketing performance data and translating insights into actionable creative and funnel strategies.

• Excellent written and verbal communication skills, capable of producing clear briefs and collaborating effectively across teams.

🏝️ Benefits

• Medical, dental, and vision insurance with 100% employer-paid dental/vision coverage and a nominal monthly premium for medical insurance; dependents may be added at the employee's expense.

• Generous paid time off to promote work-life balance and relaxation.

• Paid sick leave available when needed.

• Six (6) paid holidays each year.

• Paid parental leave for expanding families.

• 100% company-funded Short-Term Disability, Long-Term Disability, and Life Insurance.

• 401(k) plan with up to a 4% company match after one year of service.

• Monthly product stipend or access to slightly imperfect damaged products, allowing you to enjoy the nutrient-dense foods you help provide to others.