Creative Strategist

This is a fully remote position, open to applicants in United States, +1 more country.

📋 Description

• Analyze daily performance data from Meta and Google ads to pinpoint worn-out hooks, successful formats, and oversaturated audiences.

• Convert performance insights into organized creative briefs that include segments, messaging, hook types, formats, references, and success metrics.

• Develop and prioritize a creative testing roadmap in collaboration with media buyers.

• Formulate specific, testable creative hypotheses.

• Provide briefs to designers, video editors, copywriters, and UGC creators.

• Maintain a categorized library of creative assets for the iteration of effective concepts.

• Monitor UGC and short-form trends on platforms like TikTok and Instagram.

• Modify successful formats to align with client brands and offerings.

• Refine UGC concepts based on performance data, including hooks, openings, and pacing guidance.

• Craft 15–30 second scripts in a UGC style, incorporating hook, problem, proof, and CTA structures.

• Oversee multiple client accounts and collaborate with external creative partners in a distributed agency context.

⛳️ Requirements

• Minimum of 3 years in creative strategy, performance marketing, or a related field.

• Proven experience in writing structured creative briefs.

• Experience in DTC or e-commerce is highly preferred.

• Ability to discuss creative strategies for higher-end luxury or premium purchases.

• Comfortable working remotely in a dynamic agency environment.

• Experience in managing multiple client accounts and external creative partners simultaneously.

• Excellent written communication skills.

• Recent, practical experience in UGC scriptwriting.

• A portfolio or examples of scripts that have been turned into produced ads is ideal.

• Proficient in Meta Ads Manager and Google Ads reporting.

• Capable of interpreting hook-rate and hold-rate curves.

• Familiarity with AI-assisted creative research or tagging tools is a plus.

• Basic working knowledge of Figma, Canva, or Adobe tools is a plus.

🏝️ Benefits

• Paid time off (PTO).

• Paid holidays.

• Flexible Fridays.