Creative Strategist

This is a fully remote position, open to applicants in United States, +2 more locations.

📋 Description

• Serve as the key liaison between performance analytics and creative deliverables.

• Review Meta and Google advertising performance metrics on a daily basis.

• Detect hooks that are experiencing fatigue, identify formats that capture attention, and recognize audiences that are reaching saturation.

• Convert performance insights into well-structured creative briefs.

• Develop and prioritize a creative testing strategy in collaboration with media buyers.

• Oversee the execution of briefs while ensuring the organization of a tagged creative asset library.

• Monitor UGC and short-form content trends on TikTok and Instagram.

• Craft UGC-style scripts that sound genuine and follow established structures.

⛳️ Requirements

• Minimum of 3 years of experience in creative strategy, performance marketing, or a closely related field (including media buying, copywriting, or brand marketing with a strong performance focus).

• Proven experience in writing structured creative briefs rather than mood boards.

• Direct-to-consumer (DTC) or e-commerce experience is highly preferred.

• Ability to thrive in a remote, fast-paced agency setting while managing multiple client accounts and external creative partners concurrently.

• Excellent written communication skills.

• Practical experience in UGC scriptwriting, preferably with a portfolio or examples of scripts that have been developed into produced ads.

• Proficient in Meta Ads Manager and Google Ads reporting.

🏝️ Benefits

• Paid time off (PTO).

• Paid holidays.

• Flexible Fridays.