Creative Strategist

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take ownership of the complete creative process across the full portfolio and all markets.

• Perform audience research by market and create personas tailored to each product and market.

• Establish angle matrices and prioritize creative hypotheses for testing.

• Conduct international competitive analysis and pinpoint emerging formats.

• Source and cast UGC creators and actors in all targeted languages.

• Compose culturally adapted briefs and negotiate rates, volumes, usage rights, and licenses.

• Select and brief creative studios and vendors, while building a regional network.

• Prepare execution briefs for in-house editing teams.

• Make decisions regarding in-house editing, UGC, and studios based on cost, timeline, language, and strategic significance.

• Oversee the weekly production schedule, pipeline, production budget, and asset management.

• Collaborate directly with media buyers from Google, Meta, and TikTok.

• Ensure production aligns with testing cycles and anticipate creative fatigue.

• Define the creative testing framework and evaluate performance across various platforms and in PostHog.

• Repurpose successful creatives, share insights across markets, and phase out underperforming content.

• Create a learning library that is easily accessible for the team.

• Leverage AI to enhance research, generate variations, localize, dub, subtitle, and create test assets.

• Streamline creative reporting processes.

• Join the Growth & Acquisition team and report directly to the Chief Growth Officer.

⛳️ Requirements

• A minimum of 3 years of experience in creative strategy for paid social with substantial budgets (six figures monthly) in a direct-response setting.

• Demonstrated international experience across various markets and cultures.

• Proven experience in building and managing a production network, which includes UGC sourcing, studio briefing, and vendor management.

• Experience in subscription SaaS or app subscription is preferred.

• An agency background is a significant advantage.

• Ability to review Meta, TikTok, and Demand Gen accounts from a creative standpoint and translate insights into actionable decisions.

• Experience in developing an angle matrix and testing framework.

• Strong skills in brief and script writing.

• Advanced daily use of AI in creative production for research, scripts, variations, localization, dubbing, and test assets.

• Proficiency in UGC usage rights and contracting.

• Experience in managing a production budget with a focus on cost per creative.

• Capacity to work independently with analytics and interpret PostHog data.

• Native or fluent in French.

• Minimum B2 level proficiency in English.

• Proactive, ownership-driven, and capable of defending a creative perspective with data.

• Ability to produce content in a language you do not speak using a robust quality control process.

🏝️ Benefits

• Newly created role: you will establish the function rather than take over an existing setup.

• Wide-ranging scope: manage a multi-product SaaS portfolio across diverse markets and languages.

• Dedicated production budget with the autonomy to commit spending below a specified threshold.

• Direct reporting to the Chief Growth Officer ensures short decision-making cycles and minimal politics.

• AI is viewed as a multiplier, not just a peripheral tool.

• Fully remote work across Europe.

• A Growth team that prioritizes expertise and results.

• Opportunities for professional development.

• A culture driven by innovation.

• Strong prospects for career advancement.

• Flexibility to work remotely from any country in Europe.

• Option to work remotely from a different time zone for one month.

• Flexible vacation policy.

• Flexible working hours.

• Two company retreats held annually.