Creative Strategist – Video Games

This is a fully remote position, open to applicants in Texas.

📋 Description

• Assist in developing creative marketing strategies and guiding creative direction for performance marketing campaigns on behalf of a client.

• Create action plans that link business objectives to players through compelling storytelling.

• Foster collaboration among client teams and external partners to formulate creative strategies, design campaigns, and produce creative content.

• Collaborate with game studios and Growth leaders across various fields including Product Marketing, User Acquisition, Market Research, Data Science, Communications, and Platform Marketing.

• Enhance player acquisition, retention, and engagement.

• Oversee partnerships with internal studio teams and creative agency collaborators.

• Gain insight into the game, competitors, and the performance media landscape to produce multimedia assets.

• Take ownership of and execute creative strategy and performance marketing campaigns that align with go-to-market strategies, product roadmaps, audience insights, financial plans, and creative budgets.

• Generate competitive creative insights for the video games sector and client titles to guide data-informed creative strategies.

• Uphold high standards for the quality and execution of creative assets.

• Manage marketing assets throughout their production, from concept and briefing to source materials, reviews, and finalization.

• Work in conjunction with Product Marketing and Studio on campaigns that facilitate acquisition, engagement, and growth.

• Build strong relationships with leaders in Product Marketing, User Acquisition, Data Science, Franchise Brand Marketing, Communications, Regional Marketing, and Platform Marketing.

⛳️ Requirements

• A creative storyteller who can convert data into effective campaigns.

• Proven experience in creatively directing performance marketing for a successful game, mobile title, or brand.

• Background in sports marketing or a passion for football (soccer).

• Bachelor’s Degree or equivalent qualification in Marketing, Design, or a related field.

• Over 5 years of experience in marketing creative strategy or creative direction.

• Experience in owning and managing creative work within a cross-functional team.

• Excellent project management capabilities.

🏝️ Benefits

• Flexibility and a favorable work-life balance for a remote position.

• A fun, friendly, diverse, and inclusive company culture.

• The chance to work on exciting projects with global brands.

• Potential for freelance collaboration or employment contracts based on location, project requirements, and global presence.

• A welcoming and supportive work environment.