Direct Response Creative Strategist, Ad Writer

This is a fully remote position, open to applicants in United States.

📋 Description

• Receive successful hooks, established video advertisements, performance metrics, creative references, and testing requests from the Head of Content and the paid-media team.

• Analyze the audience, pain points, beliefs, promises, proofs, curiosity, identities, or objections triggered by a successful hook or advertisement.

• Contribute innovative concepts, competitor insights, and new testing ideas to the collective concept pool.

• Utilize AI to explore the content database, including testimonials, founder podcasts, books, posts, keynotes, training sessions, member narratives, and excerpts from live events.

• Regularly engage with Scaling.com literature, founder podcast episodes, keynotes, live event materials, training sessions, and weekly case-study podcasts.

• Develop evidence banks that include testimonials, proof points, founder clips, notable book phrases, customer language, objections, and supporting anecdotes.

• Generate three or four new hook alternatives, formulate the body content, determine the proof sequence, and design the video advertisement flow.

• Package crafted angles for Creative Producers and Editors, including the message, key phrases, source materials, intended flow, and expected outcomes.

• Assess completed advertisements to safeguard strategy and clarify any aspects lost during execution.

• Create variations of successful ads by altering hooks, bodies, proofs, sequences, framing, CTAs, or recombining elements from various winners.

• Determine what should be maintained and what should be altered when refreshing successful ads.

• Swiftly repeat the testing and iteration cycle as expenditure scales aggressively.

• Oversee winning-hook expansion, angle development, AI-assisted source research, testimonial and proof extraction, video ad scripts and copy, variations, creative briefs, winner iterations and updates, performance insights, and claim/source accuracy.

⛳️ Requirements

• Experience in direct-response video advertisement work with evident personal ownership and measurable outcomes such as spend, qualified leads, booked calls, conversion rates, revenue, or improvement against a control.

• Previous work showcasing the volume, quality, and judgment needed to manage multiple millions of dollars in monthly advertising expenditure.

• Capability to articulate why a hook or advertisement was effective and how that knowledge was translated into subsequent tests.

• Experience in marketing a complex, intangible, high-consideration offering; expertise in education or information-based businesses is highly preferred.

• Strong research judgment across transcripts, testimonials, long-form content, books, customer language, and performance analytics.

• Actual AI-enabled research and writing processes that enhanced speed or creative diversity without resulting in generic outputs.

• Quick and decisive collaboration with producers, editors, and designers.

• Excellent judgment regarding claims, testimonials, attribution, and source authenticity.

• Submission of one direct-response video advertisement or campaign you have personally influenced, including the original insight, audience, hook, angle, proof, measurable outcome, and specific ownership.

• Demonstration of how AI was employed to search, organize, and transform a large body of source material into a more effective advertisement, including the workflow and final result.

🏝️ Benefits

• Paid Time Off (PTO)

• Observance of US Holidays