Creative Lead, Organic & Social

This is a fully remote position, open to applicants in Pakistan.

📋 Description

• Oversee and guide visual designers, motion designers, video editors, and other creative team members.

• Take responsibility for the creative direction and quality across OpenArt’s organic social media channels.

• Generate original concepts for product launches, social media content, announcements, events, brand moments, recurring series, and marketing initiatives.

• Transform ideas into creative briefs, scripts, storyboards, references, and execution guidelines.

• Offer constructive feedback on design, motion, video editing, storytelling, pacing, typography, composition, and visual execution.

• Collaborate with social, community, product marketing, and broader marketing teams.

• Perform competitive and creative research within AI, technology, creator, entertainment, and social media sectors.

• Discover new formats, visual styles, trends, and content ideas for experimentation.

• Establish repeatable creative formats and systems for rapid, high-quality content production.

• Uphold consistent creative standards while exploring new styles and concepts.

• Manage creative priorities and efficiently transition projects from concept to final delivery.

• Enhance team performance through regular feedback, coaching, and clear expectations.

⛳️ Requirements

• A minimum of 5 years of experience in creative direction, social creative, content, design, video, or a related discipline.

• Prior experience in managing and directing multidisciplinary creative teams.

• A robust portfolio showcasing social-first work in design, motion, and video.

• Strong creative judgment with the ability to articulate the rationale behind creative decisions.

• Experience in developing original concepts, beyond just executing provided briefs.

• Comprehensive understanding of Instagram, TikTok, X, LinkedIn, YouTube, and other social media platforms.

• Familiarity with generative AI and the current landscape of AI creativity.

• Experience utilizing or directing projects created with AI image and video tools.

• Proficient in researching competitors, creative trends, and emerging formats, translating insights into innovative ideas.

• Excellent written and verbal communication skills.

• Comfortable working in a dynamic environment with a high volume of creative output.

• Willingness to work during Pacific Time hours; core collaboration hours are from 10:00 AM to 3:00 PM PT.

• Residing in Pakistan or the UAE is a significant advantage.

• Previous experience at an AI, technology, creator, media, or rapidly growing consumer company is a notable plus.

• Having started your career in a hands-on creative position is a distinct advantage.

• Personal experimentation with generative AI image and video tools is a significant advantage.

• Experience in building or managing an in-house social creative team is a notable plus.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunity for professional development and career growth.

• Flexible working hours and remote work options.

• Engaging and dynamic work environment that fosters creativity.