Creative Director – Digital Health

This is a fully remote position, open to applicants in United States.

📋 Description

• Work in close collaboration with the VP of Growth, who is responsible for strategy, targeting, offers, and testing priorities.

• Spearhead the design of landing pages and execution of user experience from initial concept to final implementation.

• Ensure consistency in brand voice, visual identity, and elements that build trust.

• Develop and manage a scalable pipeline of creative assets.

• Oversee the production of paid advertising creatives across Meta, Google Display, and various video formats.

• Craft messaging for all performance channels, encompassing headlines, hooks, and calls to action (CTAs).

• Generate a high volume of creative testing variations weekly and iterate swiftly based on performance data.

• Ensure alignment of creative messaging across media channels, ensuring each campaign or initiative connects clearly to the broader business narrative.

⛳️ Requirements

• Exceptional ability to prioritize speed and output while upholding high-quality standards.

• Demonstrated experience in performance creative, with hands-on production of paid ad creative for Meta, Google Display, YouTube, landing pages, and conversion-focused content.

• Strong instincts in messaging, capable of transforming business objectives into compelling creative that drives conversions.

• Experience with direct-to-consumer (DTC), eCommerce, or subscription-based brands.

• Comprehensive understanding of conversion psychology, including hooks, scroll-stopping content, click-through optimization, and offer positioning.

• Proven track record of creating multiple creative variations weekly and quickly refining them based on performance insights.

• Preferred Qualifications

• Experience in coordinating creative efforts across various media channels within a unified campaign narrative.

• Familiarity with healthcare marketing, including compliance considerations and sensitivity to health-related topics.

• Background working within or in conjunction with a paid growth function.

🏝️ Benefits

• Base Salary: $130,000 to $170,000 USD, depending on experience. Candidates with directly relevant DTC or performance creative backgrounds might be considered for the higher end of the range.

• Details regarding benefits, variable incentives, and leave will be shared during the interview process.

• Fully remote position. No physical location is required. Open to candidates across the US, with a preference for Central or Eastern time zone working hours.