Creative Director – Brand Narrative

This is a fully remote position, open to applicants in United States, +4 more locations.

📋 Description

• Lead the Brand Narrative, a newly established team within Brand Creative.

• Transform company strategy, product truths, customer insights, and cultural observations into innovative concepts for significant launches, campaigns, and brand moments.

• Generate ideas and remain actively involved as they evolve into final products.

• Collaborate with Brand Design and Writing leads, as well as teams from initial exploration to delivery.

• Cultivate ideas across various mediums including film, social media, out-of-home advertising, digital platforms, experiences, and partnerships.

• Stay engaged in film scripts, visual development, production, and the final edit.

• Integrate audience and distribution considerations into creative concepts.

• Guide concept development and critique using rough scripts, prototypes, and AI tools.

• Proactively generate ideas and cultural opportunities prior to receiving briefs.

• Collaborate with Product Marketing, Brand Marketing, Product Design, Communications, and Insights teams.

• Present recommendations to senior leadership and utilize marketing and insights results to inform future initiatives.

• Define the purpose, priorities, creative standards, and operational methods of Brand Narrative.

• Assist in hiring and developing the team, shaping its structure and capabilities.

• Set expectations and mentor team members to enhance their judgment and conceptual strength.

• Encourage experimentation, honest feedback, cross-disciplinary contributions, shared ownership, and constructive challenges.

• Establish processes from insights and briefs through to concept and execution.

• Build relationships with external creatives and agencies.

• Lead major launches and film-driven campaigns from initial concept to final execution.

• Create a pipeline of proactive opportunities for Mercury.

⛳️ Requirements

• Strong creative background in art direction, design, or copywriting.

• A portfolio demonstrating original concepts developed into ambitious, well-crafted work across various formats.

• Extensive experience in developing film-led ideas from concept through to production.

• Strong instincts for storytelling, scripts, performance, pacing, and sound.

• Proven track record of deep creative collaboration with design and writing colleagues.

• Strong aesthetic sensibility, cultural awareness, and product curiosity.

• Experience in nurturing creative individuals and influencing team dynamics.

• Clear communication skills and sound judgment.

• Ability to inspire others around an ambitious concept and articulate its investment value.

• Capacity to navigate differing perspectives and take ownership in ambiguous situations.

• Portfolio showcasing film-led work and broader campaign concepts.

🏝️ Benefits

• Base salary.

• Equity (stock options/RSUs).

• Benefits.

• Reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs.