Creative Director

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Twin's voice and tone across various audiences, including members, employers, health plans, brokers/consultants, and unions.

• Manage and enhance the Voice & Language Guide.

• Act as the narrative backbone to maintain coherence as the company grows.

• Oversee the comprehensive brand and editorial content calendar for different channels and audiences.

• Implement structured editorial strategies that encompass audience identification, objectives, narrative development, optimization methods, and key messaging.

• Lead, mentor, and develop the copywriting team.

• Allocate tasks and establish priorities among writers.

• Create and refine high-profile brand manifestos, executive thought leadership pieces, and campaign highlights.

• Collaborate with Brand & Experience and Product Marketing to convert brand strategies into actionable copy standards.

• Serve as the cross-functional authority for final voice and coherence evaluations.

• Review and enhance team content prior to publication.

• Partner with design leadership to align the visual system with the overall brand expression.

• Develop repeatable style guides, review processes, and onboarding systems for writers.

• Report to the Sr. Director of Brand & Experience and act as a delegate on voice and copy-related decisions.

⛳️ Requirements

• A minimum of 7 years in copywriting or content strategy, with experience in leading or mentoring fellow writers.

• Significant background in healthcare, health technology, or other complex, regulated purchasing environments.

• Proficient in writing that requires clinical/legal review and approval.

• A portfolio showcasing both consumer/emotional writing and B2B/executive writing.

• Experience in translating brand strategy and voice guidelines into a functional team system.

• Comfortable functioning as both an active writer and a people leader.

• Strong discernment regarding brand voice across diverse audiences and channels.

• Proven experience in fostering alignment and quality across teams without formal authority.

• Experience collaborating with Product Marketing, Design, and clinical/legal reviewers on regulated or claims-sensitive content.

• Capability to operate as a leadership-team representative for brand voice decisions.

• Candidates must be authorized to work for any employer in the U.S.

• Twin Health is unable to sponsor or assume sponsorship for an employment visa.

• Bonus: Experience in creating or managing a formal brand voice/style guide.

• Bonus: Experience in executive ghostwriting or founder-voice projects.

• Bonus: Understanding of claims/clinical review processes within a regulated field.

• Bonus: Experience mentoring writers from junior to senior levels.

🏝️ Benefits

• Opportunity for equity participation.

• Unlimited vacation with managerial approval.

• 16 weeks of 100% paid parental leave for delivering parents.

• 8 weeks of 100% paid parental leave for non-delivering parents.

• 100% employer-sponsored healthcare, dental, and vision for employees.

• 80% healthcare, dental, and vision coverage for family members.

• Options for Health Savings Accounts and Flexible Spending Accounts.

• 401k retirement savings plan.

• Remote work options and a high degree of flexibility.

• Competitive compensation package.