Associate Creative Director, Copy

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Transform Moments that Matter into innovative territories, messaging hypotheses, campaign concepts, headlines, CTAs, and copy direction.

• Provide senior-level creative judgment for dynamic, digital-first projects linked to business results.

• Assist in refining requests, pinpoint stronger creative angles, and convert strategic insights into clear, compelling, and unique assets.

• Advocate for creative in strategic new-business and portfolio-sales initiatives.

• Develop speculative and portfolio creative materials.

• Contribute to campaign-style case studies that promote account growth and generate new revenue.

• Take ownership of the idea, message, and creative direction prior to production commencement.

• Lay the groundwork for Directive’s strategic creative methodology.

• Transform briefs into territories, concepts, hooks, headlines, CTAs, landing-page narrative directions, and message sequencing.

• Collaborate with designers to provide strong concepts and copy guidance.

• Evaluate creative requests, briefs, workflows, pitch materials, and performance creative examples.

• Engage with Creative Production, Paid Media, Growth, Sales, Account leadership, and executive stakeholders.

• Establish campaign brief requirements and design a campaign creative brief template.

• Identify key use cases for the campaign model.

• Execute real briefs through insights, hypotheses, concepts, copy direction, production handoff, launch, and learning.

• Create creative territories, messaging angles, campaign copy, and testing recommendations.

• Support new-business, strategic account, and portfolio-sales opportunities with speculative or campaign-style creative.

• Develop a partnership model with production designers.

• Create campaign-style case studies and internal proof points.

• Set a creative review rhythm centered on concept quality, message clarity, testability, and business relevance.

• Define a message/proof library and taxonomy.

• Establish a consistent creative testing rhythm: hypothesis → variant → data → decision.

⛳️ Requirements

• 4–6 years of professional creative experience, with a significant portion in an agency, professional services, or B2B marketing context.

• A portfolio that demonstrates a range across brand work and performance creative, including a visual system developed and an ad campaign executed that achieved measurable results.

• Experience in developing campaigns from concept through to execution.

• Capability to maintain and evolve brand standards across various channels.

• Understanding of creative strategy and storytelling.

• Ability to translate ICP, positioning, personas, JTBD insights, proof points, objections, and funnel-stage context into creative hypotheses and campaign concepts.

• Executive presence and confidence in presenting creative strategy in new-business, portfolio-sales, client-facing, or leadership situations.

• Strong grasp of performance creative, testing methodologies, message iteration, pipeline influence, and revenue-oriented creative measurement.

• Ability to collaborate with production designers, paid media strategists, Account Directors, Growth, and Sales personnel.

• Comfort with operating in ambiguity and shaping incomplete briefs.

• Knowledge of digital marketing and social media dynamics.

• Familiarity with UX/UI design, video and motion graphics, and content strategy.

• Proficiency in Adobe Creative Cloud and AI-assisted creative tools.

• Expert-level skills in Adobe Creative Suite: Illustrator, Photoshop, and InDesign.

• Proficient with Adobe After Effects and Premiere Pro.

• Experience with Figma, including design systems, component libraries, and collaborative handoff.

• Familiarity with A/B testing and CRO tools such as Optimizely, Unbounce, Crazy Egg, or equivalent.

• Comfort with generative AI and a recommended toolset from day one.

• Current, permanent work authorization in the country of residence.

• Reliable setup, high-speed internet, and a professional working environment capable of running Adobe Creative Suite and video production software.

• Ability to remain stationary for extended periods and operate design and video software on Mac or PC.

• Ability to consistently observe and interpret written and verbal communications.

🏝️ Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family.

• 100% employer-paid plan for you and 50% employer contribution for dependents.

• Access to certified therapists through Spring Health.

• Headspace membership.

• Physical therapy services through Omada.

• Fertility support via Carrott.

• Aaptiv virtual workouts.

• Complimentary One Medical membership for primary and virtual care.

• Unlimited PTO (2-week minimum).

• Paid Company Holidays.

• Birthday Off.

• End of Year Recharge (Closed December 24 - January 1).

• Paid Parental Leave.

• Traditional and Roth 401(k) with a 3% company match.

• Annual bonus based on tenure.

• Remote-first, 100% virtual work from home office.

• Global candidate accommodation in markets where Directive has established business operations.