Creative Copywriter

This is a fully remote position, open to applicants in India.

📋 Description

• Create engaging and persuasive copy for both organic and paid media channels, which include social media, PPC, SEO, print and digital campaigns, as well as email marketing journeys.

• Maintain a consistent tone, style, and voice across various platforms and institutions.

• Leverage technology and AI tools to enhance the copywriting process while ensuring the application of human creativity when necessary.

• Align written content with the overarching goals of the company and its marketing strategies.

• Keep up-to-date with the latest trends in content and copywriting, implementing best practices accordingly.

• Collaborate with marketing teams to ensure a content calendar that aligns with both marketing and business objectives.

• Ensure that all content and communications reflect considerations for diversity, equity, and inclusion.

• Participate in regular content audits and provide recommendations for improvements based on metrics and analysis.

• Assist in managing relationships with internal brand partners, delivering clear and persuasive copy.

• Uphold quality control to ensure that all copy adheres to brand guidelines and is free of errors.

• Work collaboratively with international and cross-functional teams on global content initiatives.

⛳️ Requirements

• Undergraduate degree or equivalent professional experience.

• Extensive experience (5+ years) in creative copywriting across various channels, including social media, PPC, SEO, content marketing, and public relations.

• Proven experience (2+ years) working in a team-oriented environment.

• Strong research and analytical abilities.

• Familiarity with emerging technologies that affect copywriting, such as generative AI, automation tools, and data analytics.

• Excellent project management skills with the capability to handle multiple projects simultaneously.

• Exceptional communication and interpersonal abilities.

• Demonstrable experience in collaborating effectively with an international team.

• Strong problem-solving abilities and both strategic and creative thinking skills.

• Proficiency in Microsoft Office, especially Word and PowerPoint.

• Fluency in English with outstanding writing and editing capabilities.

• A portfolio that showcases writing proficiency and creative talent.

• A demonstrated passion for the educational sector.

• Experience using SEO tools, such as SEMRush and Ahrefs.

• Familiarity with social media management platforms, such as Buffer and Hootsuite.

• Experience with content management systems, like WordPress.

• Background in digital marketing, covering SEO, social media advertising, and content marketing.

• A digital marketing qualification is preferred.

• A writing qualification is also desirable.

• Knowledge of AP Style or other major style guides is an advantage.

🏝️ Benefits

• Equal opportunities employer.

• Fully remote work arrangement.