CPG Marketing Account Director

📋 Description

• Implement AI technologies to improve and streamline business operations.

• Utilize and maximize the Nova ecosystem at Power Digital as it pertains to your department.

• Conduct quarterly Power Circuit reviews — identify growth limitations across Business, Audience, Product, Messaging, Channels, and Measurement, with a specific focus on the interaction between the client's retail and DTC performance.

• Maintain the senior client relationship; QBRs should facilitate decision-making, not merely report historical data.

• Develop multi-threaded relationships to ensure that the departure of any single point of contact does not jeopardize the account.

• Provide consultation on channel mix for DTC, Amazon, and retail — comprehend how they may cannibalize or support one another and offer recommendations.

• Align paid, SEO, content, influencer, and creative teams towards a unified account strategy.

• Oversee retention and expansion efforts; lead renewals; increase MRR within your portfolio.

• Foster multi-threaded relationships with various levels of client contacts to mitigate risks associated with losing a single point of contact.

• Engage with Iris and Nova on a daily basis; identify issues before they are raised by clients.

• Manage and mentor 1–2 direct reports — conduct regular 1:1 meetings, create development plans, and oversee their performance evaluations.

• Guide analysts and specialists; provide specific, timely feedback.

• Maintain a 100% cadence in Pulse.

⛳️ Requirements

• 6+ years of experience in CPG marketing, preferably with both DTC and retail brand exposure.

• Understand how Amazon integrates into a CPG growth strategy — share of search, ASIN architecture, buy box, sponsored versus organic balance.

• Familiar with the retailer relationship aspect: how partners like Target, Ulta, Sephora, and Whole Foods influence media investment choices.

• Possess an informed opinion on CPG measurement — MMM, incrementality testing, in-store versus digital attribution.

• Proficient in upper-funnel channel strategy — content, SEO, YouTube, programmatic advertising.

• At ease with accounts that are creative-heavy, where briefs, asset velocity, and influencer strategy are as crucial as media optimization.

• Proven track record in retaining and expanding accounts.

• Experienced in managing senior clients who have strong brand perspectives and require confident engagement.

🏝️ Benefits

• Competitive base salary with commission opportunities.

• Comprehensive Medical, Dental, and Vision insurance plans with up to 100% employer contribution towards employee monthly premiums.

• 401(k) plan with a 4% employer contribution match.

• Unlimited Time Off available from day one.

• Up to 4 hours per quarter for paid Volunteer Time Off (VTO) to support philanthropic activities.

• Fully flexible work environment: remote, in-office, or hybrid options.

• A one-time $100 USD Work From Home (WFH) stipend will be automatically included in your first paycheck.

• Access to Employee Assistance Program (EAP).

• 12 observed United States national holidays plus 2 mental health recharge days each year.

• Limitless opportunities for growth and leadership within a rapidly expanding company.

• Continuous employee development programs aimed at personal and professional advancement (Hedgehog and Vital 5s).

• Quarterly awards featuring prize money and recognition for exceptional performance.

• Opportunities to participate in company DEI initiatives.