Country Manager

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Take complete responsibility for the GEO's P&L and overall market performance, directly reporting to the CEO/COO.

• Establish and enhance the brand's presence within the target market, whether by creating it from the ground up or optimizing an existing framework.

• Oversee and manage local operations, including traffic acquisition, product localization, payments, CRM, VIP, support, partnerships, and reputation management.

• Perform audits of essential metrics, domains, payment infrastructure, affiliate setups, and operational processes.

• Drive user acquisition efforts with a strong emphasis on affiliate traffic and achieving FTD growth targets.

• Supervise CRM and retention strategies, encompassing reactivation campaigns and local communication channels.

• Develop and oversee VIP programs aimed at enhancing GGR contributions from VIP players.

• Ensure that customer support performance aligns with agreed SLA, FRT, CSAT, and FCR targets.

• Coordinate local partnerships, collaborate with influencers, devise media plans, and manage brand positioning activities.

• Build, onboard, and lead local teams while tracking operational efficiency and employee engagement.

• Monitor market competition and generate regular competitive intelligence reports.

• Lead reputation management initiatives, including monitoring review platforms and coordinating crisis response.

• Collaborate closely with HQ functions, including Product, CRM, Finance, Legal, and Tech teams.

• Track and optimize key business KPIs, including FTD, LTV/CAC, retention, NGR, VIP share, payment uptime, support CSAT, and brand sentiment.

⛳️ Requirements

• A minimum of 3+ years of experience in iGaming, covering affiliate, traffic, product, or country operations.

• Strong comprehension of .com economics, including CAC, LTV, NGR, and affiliate revenue share models.

• Proven experience in launching and scaling operations in one of the following markets: Türkiye, India, or Europe.

• Familiarity with PSP/payment infrastructure in offshore verticals.

• Experience in building and managing local teams, including recruitment, onboarding, and KPI management.

• A strong analytical mindset capable of working with dashboards and formulating actionable hypotheses.

• Understanding of CPA/revenue share mechanics and affiliate tracking platforms such as Affise, Tune, Cellxpert, etc.

• Language proficiency: Upper-intermediate level of English.

• Experience collaborating with streamers and influencers in the iGaming sector.

🏝️ Benefits

• Direct engagement with the CEO/COO and expedited decision-making processes.

• Full accountability for the GEO, encompassing P&L, team, and strategic direction.

• Allocated budgets for affiliates, influencers, and infrastructure with a high degree of autonomy.

• Support from seasoned central office teams across Product, CRM, Finance, Legal, and Tech.

• Clear KPIs and well-defined growth phases.

• Fully remote setup with a flexible schedule.