Country Manager

This is a fully remote position, open to applicants in New Zealand.

📋 Description

• Create and implement strategic plans aimed at enhancing brand recognition, acquiring customers, and driving market expansion throughout New Zealand.

• Direct and oversee multi-channel marketing efforts, including television, radio, sponsorships, print, out-of-home advertising, public relations, digital marketing, affiliate marketing, and CRM activities.

• Tailor global brand strategies, campaigns, and messaging to resonate with the New Zealand market and align with local audience preferences.

• Manage performance-driven marketing channels in partnership with internal teams and external agencies.

• Establish and nurture strong relationships with local media agencies, creative collaborators, production firms, and media owners.

• Handle agency selection processes, engage in commercial negotiations, and oversee external partnerships.

• Take responsibility for annual marketing plans, budgets, targets, and overall market performance.

• Create local brand assets, develop innovative campaigns, and devise communication strategies to enhance market presence and customer engagement.

• Evaluate campaign performance, return on investment (ROI), cost per acquisition (CPA), and acquisition metrics to improve future marketing efforts.

• Ensure all marketing activities and communication channels adhere to local gambling regulations and industry standards.

• Represent the voice of the customer by identifying market opportunities, refining acquisition and retention strategies, and enhancing commercial performance across all channels.

⛳️ Requirements

• At least 5 years of experience in a senior marketing or commercial leadership position within a high-volume transactional sector.

• Minimum of 3 years working in the B2C online gaming industry in New Zealand.

• Demonstrated history of successfully launching brands and driving significant business growth in the New Zealand market.

• Deep understanding of the New Zealand advertising, media, and marketing landscape.

• Experience managing relationships with media agencies, media owners, creative agencies, and production partners.

• Practical experience handling substantial above-the-line marketing budgets and overseeing end-to-end campaign execution.

• Strong expertise in campaign planning, forecasting, tracking, reporting, performance analysis, and optimization.

• Experience in leading and developing teams, including recruitment, training, mentoring, and performance management.

• Strong commercial awareness combined with a data-driven, results-oriented approach.

• Exceptional communication, stakeholder management, and negotiation abilities.

• Capability to work independently while effectively collaborating with cross-functional international teams.

• Comprehensive understanding of compliance requirements and responsible advertising practices in regulated industries.

🏝️ Benefits

• Opportunity to lead and influence a strategically significant market within a rapidly expanding international organization.

• High degree of ownership and autonomy, with the potential to make a direct impact on the business.

• Exposure to extensive brand development and customer acquisition marketing initiatives.

• Collaborative and fast-paced international work environment.

• Opportunities for professional growth and leadership development.

• Dynamic culture centered on innovation, growth, and excellence in performance.