Core Solutions Go-to-Market Lead

This is a fully remote position, open to applicants in Florida, +4 more states.

📋 Description

• Provide assistance to product partners, marketing, and segments by designing and implementing go-to-market strategies aimed at achieving product adoption and sales objectives.

• Act as a liaison between product and sales by delivering an insights-driven, actionable, and cohesive perspective of Cigna Healthcare products and capabilities to the market.

• Oversee projects that enhance how sales teams present solutions in the market.

• Ensure the successful launch of new or enhanced products.

• Conduct research to uncover opportunities for improving retention and growth.

• Collaborate with Solutions, Marketing, and Producer Relations teams to facilitate client and broker meetings, events, and navigate challenging market dynamics.

• Understand the solution needs of employer buyer groups based on business, segment, and product strategies.

• Grasp key features, options, and design of U.S. Employer Cigna Healthcare products and services.

• Work across the enterprise on emerging and in-market capabilities, influencing from a Cigna Healthcare buyer perspective.

• Comprehend client and customer interactions and experiences with Cigna Healthcare products and services.

• Collaborate with segment leadership to prioritize goals and manage interim or bridging solutions.

• Analyze market disruptors and trends to identify local market needs.

• Utilize actionable local competitive intelligence in collaboration with enterprise and local partners.

• Convert buyer-group needs into product/solution strategy and requirements.

• Identify product and service gaps for solution development and necessary investments.

• Lead significant initiatives that require complex problem-solving across a highly matrixed organization.

• Coordinate with Marketing to ensure compliance with end-to-end go-to-market and product strategies.

• Develop and oversee go-to-market strategies while partnering with Sales Operations and Learning and Enablement on new capabilities, messaging, positioning, and market forums.

• Ensure alignment with Product on sales training, FAQs, and collateral; monitor progress toward product adoption goals.

⛳️ Requirements

• 5+ years of experience in Product/Marketing/Sales or a related field.

• Experience in the healthcare sector is mandatory.

• Proven effectiveness in a highly matrixed organization.

• Ability to distill complex information from various sources into a clear and compelling narrative.

• Goal-oriented, self-accountable, resourceful, and self-directed.

• Capable of independently building effective relationships and influencing others within cross-functional teams and business partners.

• Exceptional presentation and facilitation skills, including experience presenting to both internal leadership and external audiences.

• Proficient in problem-solving complex situations, identifying and eliminating roadblocks, and effectively prioritizing issues.

• Strong leadership, interpersonal, relationship-building, listening, and communication skills.

• Ability to articulate complex and technical information in an easily understandable manner.

• Competent in managing multiple priorities concurrently.

• Positive and team-oriented attitude towards achieving work objectives.

• Demonstrated understanding of sales and marketing within the broader health plan context.

• Adaptable, flexible, and capable of leading/managing through change.

• Willingness to travel up to 20%.

• If working remotely on occasion or permanently, an internet connection must be via a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download and 5Mbps upload.

🏝️ Benefits

• Remote work arrangement.

• Flexibility to work from home occasionally or on a permanent basis.

• Travel requirements up to 20%.