Content Strategy – Creative Operations Lead

This is a fully remote position, open to applicants in Romania.

📋 Description

• Develop and oversee a content strategy that aligns with global go-to-market (GTM) priorities and meets customer journey requirements.

• Identify content deficiencies and prioritize initiatives based on business impact and resource availability.

• Lead the Content & Design Team, overseeing team development, workload management, and resource allocation.

• Create scalable production workflows, establish quality standards, and implement approval processes.

• Guarantee consistent brand messaging and delivery of high-quality content.

• Incorporate AI tools, automation, and content repurposing to enhance efficiency.

• Define and track content performance metrics while identifying opportunities for optimization.

• Collaborate with Growth and Marketing Operations to assess content impact on campaigns and pipeline growth.

• Work alongside Product Marketing, Regional Marketing, and Sales to produce market-facing and sales enablement materials.

• Ensure uniform messaging across websites, campaigns, product launches, and sales materials.

• Manage stakeholder expectations and align competing content priorities.

⛳️ Requirements

• Over 7 years of experience in B2B marketing, content strategy, creative operations, or related fields.

• At least 3 years in a leadership role with direct responsibility for a multidisciplinary team.

• Proven background in enterprise B2B SaaS, complex technology solutions, or similar consultative B2B environments.

• Demonstrated capability in developing content strategies that align with customer journeys and GTM objectives.

• Strong grasp of demand generation, product marketing, buyer enablement, and digital marketing.

• Hands-on experience with content workflows, resource planning, creative briefing, and quality management.

• Proficient in interpreting marketing performance data and translating insights into actionable decisions.

• Experience collaborating with cross-functional stakeholders and senior leadership.

• Exceptional skills in project prioritization, communication, and decision-making.

• Advanced English proficiency, ideally C1, with confidence in professional written and verbal communication.

• Nice to have: Experience in Life Sciences, PharmaTech, HealthTech, or other regulated B2B sectors.

• Nice to have: Familiarity with pharma commercial and medical content workflows, MLR review, localization, and omnichannel engagement.

• Nice to have: Experience with Account-Based Marketing (ABM), complex enterprise buyer journeys, or international GTM.

• Nice to have: Background in implementing AI-powered content production and optimization workflows.

• Nice to have: Knowledge of Salesforce, marketing automation, CMS/DXP platforms, digital analytics, and content performance dashboards.

• Nice to have: Experience in building or transforming an internal creative/content operations function.

🏝️ Benefits

• Competitive compensation with performance-based salary reviews.

• An inclusive and supportive work environment.

• Emphasis on collaboration, knowledge sharing, and genuine care for each other.

• Involvement in charity and sustainability initiatives.

• Opportunities for continuous growth, leading initiatives, shaping products, and expanding expertise.