Content Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and develop content that enhances marketing initiatives, product rollouts, and organizational goals.

• Examine industry trends, customer issues, and new technologies to discover fresh content possibilities.

• Collaborate with internal experts to generate technically accurate and compelling content.

• Establish content calendars that correspond with product priorities, campaigns, and strategic objectives.

• Maintain consistent messaging across all platforms while ensuring alignment with the brand voice.

• Produce a variety of materials including blog posts, white papers, case studies, eBooks, web and product pages, email campaigns, sales enablement resources, webinar presentations, social media posts, press releases, and industry reports.

• Distill complex technical concepts for audiences including decision-makers, IT leaders, security experts, and public sector stakeholders.

• Develop messaging that effectively conveys the value of Portage CyberTech’s solutions.

• Create content focused on digital identity, digital trust, cybersecurity, digital signatures, and citizen identity management.

• Generate customer materials for every phase of the buying journey.

• Translate technical product features into tangible business outcomes and customer benefits.

• Support product launches with coordinated campaign content and resources.

• Craft SEO-optimized content for the website and blogs.

• Perform keyword research and enhance existing content to boost organic visibility.

• Work together with the digital marketing team on content promotion strategies.

• Monitor engagement, performance, lead generation, and conversion metrics.

• Utilize analytics and customer insights to refine content strategies.

• Report on performance and suggest optimization opportunities.

⛳️ Requirements

• 2–3+ years of experience in content marketing, copywriting, journalism, communications, or B2B marketing.

• Outstanding writing, editing, and storytelling abilities.

• Experience in creating both long-form and short-form content across various digital channels.

• Capability to simplify intricate technical concepts into engaging, business-centric content.

• Experience conducting interviews with subject-matter experts and converting those discussions into compelling marketing materials.

• Comprehensive understanding of content marketing, inbound marketing, and buyer journey development.

• Familiarity with SEO best practices and content optimization strategies.

• Experience with CMS platforms such as WordPress.

• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

• Proficiency in marketing automation and customer relationship management (CRM) platforms is a plus.

• Background in B2B technology, cybersecurity, SaaS, government technology, or enterprise software is advantageous.

• Bilingual candidates are preferred; English is required, and intermediate French is accepted.

• Preference will be given to candidates fluent in both English and French.

🏝️ Benefits

• 100% employer-paid health benefits.

• Dollar-for-dollar RRSP matching up to 6%.

• Flexible work arrangements — remote, hybrid, and on-site options available.

• Competitive paid time off and personal wellness benefits.

• HSA spending account.

• Employer-provided equipment.

• Opportunities for career growth and advancement within a company that values internal talent.

• Engaging work that contributes to building digital trust across Canada.