Content Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, refine, and enhance content that informs, captivates, and assists financial professionals.

• Collaborate with subject matter experts to transform intricate subjects into straightforward, engaging, and audience-centric content.

• Take ownership of assigned content projects from initial concept to publication and distribution.

• Develop creative briefs that outline objectives, target audiences, messaging, formats, and deliverables.

• Produce thought leadership materials, educational resources, sales enablement documents, articles, presentations, newsletters, web content, and campaign assets.

• Repurpose essential content into social media posts, infographics, videos, email campaigns, webinars, and other digital formats.

• Work alongside Compliance, Creative Services, Digital Marketing, and various stakeholders to ensure brand, regulatory, and business coherence.

• Assess content performance and suggest enhancements to boost engagement, effectiveness, and reach.

• Investigate new content marketing trends, audience engagement tactics, AI tools, and industry best practices.

• Assist in quarterly marketing campaign planning and execution with the Director of Sales Strategies Marketing.

• Manage reviews, feedback cycles, approvals, publication schedules, working sessions, and cross-functional collaborations.

• Support project workflows, timelines, documentation, and stakeholder communications using Asana.

• Monitor deliverables, prepare meeting materials, facilitate follow-ups, and keep track of priorities and milestones.

• Aid in creating agendas, taking notes, tracking action items, coordinating meetings, and organizing projects.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, English, Business, or a similar field.

• Over 3 years of experience in content marketing, content strategy, editorial work, communications, or a related marketing position.

• Demonstrated ability to collaborate with subject matter experts to create content for professional audiences.

• Outstanding writing, editing, interviewing, and storytelling abilities.

• Capability to simplify complex or technical ideas into engaging, audience-focused content.

• Experience managing multiple content projects simultaneously while juggling competing priorities and deadlines.

• Strong organizational, project coordination, and stakeholder relationship management skills.

• Familiarity with project management tools and workflows, preferably Asana.

• Excellent communication and collaboration skills across various departments and organizational levels.

• A strong sense of curiosity, initiative, dedication to continuous learning, and a passion for current content, digital marketing, and audience engagement strategies.

• Preferred: experience in developing content for financial professionals, financial services, insurance, wealth management, or other regulated sectors.

• Preferred: knowledge of B2B content marketing and sales enablement strategies.

• Preferred: experience in supporting integrated marketing campaigns across digital, email, social, and content channels.

• Preferred: familiarity with AI-assisted content creation tools and emerging digital marketing technologies.

🏝️ Benefits

• Equal Employment Opportunity and opportunities for employment and advancement to all qualified applicants and associates.

• Commitment to ongoing professional development and continuous improvement.