Content Marketing Specialist

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Craft engaging narratives and messaging that enhance brand positioning and foster trust with target audiences.

• Produce high-quality content across various platforms including web, email, social media, paid media, SEO, sales enablement, and campaign materials.

• Transform customer insights, research findings, and intricate subjects into captivating, audience-centric content.

• Contribute innovative campaign concepts, messaging strategies, and storytelling techniques that set our brands apart.

• Collaborate with Product, Sales, and Creative teams to convert product direction into persuasive customer messaging.

• Enhance content utilizing SEO best practices, audience insights, and performance metrics to maximize visibility and engagement.

• Conduct customer interviews and market research to uncover insights that inform messaging, campaigns, and content strategy.

• Evaluate content performance and leverage analytics to continually refine messaging and campaign effectiveness.

⛳️ Requirements

• Over 3 years of experience in marketing, content, brand, or creative roles.

• A robust portfolio that highlights campaign work and writing samples.

• Outstanding writing, editing, and storytelling abilities.

• Proficient in SEO, email marketing, content optimization, and performance analytics.

• A creative and strategic thinker who produces original ideas and utilizes data to enhance marketing effectiveness.

• Preferred Qualifications (not mandatory): Experience in education, libraries, publishing, EdTech, or literacy-centered organizations.

• Background in journalism, editorial, public relations, or communications.

• Experience in developing brand messaging, customer narratives, case studies, and editorial content.

• Familiarity with supporting product launches and creating content for educators, librarians, administrators, and consumers.

🏝️ Benefits

• Medical/Prescription drug insurance

• Dental

• Vision

• Health Care/Dependent Care Flexible Spending Account

• Health Savings Account

• Pre-Tax and Roth 401(k)

• Short and Long-Term Disability Insurance

• Life/AD&D Insurance

• Student Loan Repayment Program

• Educational Assistance

• Generous paid time off