Content Marketing Manager – Mobility

This is a fully remote position, open to applicants in New York.

📋 Description

• Create and refine content across various formats, including web pages, landing pages, social media, campaign materials, and UX copy for digital experiences.

• Manage our organic social media channels, specifically LinkedIn and YouTube, by crafting promotional content and engaging with key stakeholders and influencers to enhance our brand visibility.

• Act as the lead author for long-form content within our North America sales solution portfolio, which includes white papers, eBooks, and reports.

• Collaborate with analysts, product specialists, and marketing teams to brainstorm and develop engaging content concepts.

• Work alongside the Digital Content & SEO Specialist to integrate keyword research and performance analytics into content strategy while maintaining a focus on authorship.

• Assist with content migration, ensuring that the copy aligns with our brand voice and meets user experience standards.

• Transform long-form content into concise promotional formats, such as blog posts, social media snippets, and email copy, to enhance outreach.

• Ensure consistency in tone, style, and messaging across all produced materials.

⛳️ Requirements

• Over 3 years of experience in content marketing, copywriting, or editorial positions.

• A robust writing portfolio showcasing the ability to produce both digital copy and long-form content.

• Proficiency in social media management.

• Knowledge of SEO and best practices in digital publishing.

• Skill in collaborating with subject matter experts to translate technical information into consumer-friendly content.

• Highly organized, detail-oriented, and capable of managing multiple projects simultaneously.

• Quick to learn new technologies and adept at keeping up with emerging trends in content and social media.

• Experience in B2B, technology, or research-oriented industries is advantageous.

• Knowledge of the B2B technology, automotive, or mobility sectors, with an understanding of complex product ecosystems.

• Familiarity with SEO best practices and content optimization techniques for improved search engine visibility.

• Understanding of marketing automation workflows and content nurturing strategies.

• Experience working with technical teams and a grasp of web analytics, conversion tracking, and digital marketing technology stacks.

🏝️ Benefits

• Additional benefits provided by S&P Global.

• Participation in the annual incentive plan.