Content Marketing Manager – Industrial B2B

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the creation of content for blogs, articles, long-form pieces, video scripts, webinars, and social media materials that align with product capabilities, target audiences, and pipeline objectives.

• Create and manage how-to guides, research reports, solution briefs, white papers, and other valuable content assets.

• Supervise freelance writers, agencies, and external contributors while ensuring quality control, consistency, and adherence to brand guidelines.

• Develop executive thought leadership initiatives, which include ghostwriting, preparing for podcasts, identifying speaking engagements, and producing bylined articles.

• Generate content aimed at industrial decision-makers, particularly VP-level leaders in Engineering, Supply Chain, Manufacturing, and Operations.

• Collaborate with Product Marketing, Demand Generation, and cross-functional teams on content programs that span the entire buyer journey.

• Work alongside subject matter experts, customers, product managers, developers, and data scientists to develop content.

• Discover content opportunities through analysis of search intent, competitive research, insights from analysts, and feedback from sales and customers.

• Promote content repurposing across various channels and formats.

• Support the organic content strategy through keyword research, topic clustering, content planning, and on-page SEO practices.

• Incorporate content into nurture programs, paid campaigns, and account-based marketing initiatives.

• Manage distribution across both owned and earned channels.

• Optimize content for traditional search engines as well as AI-driven search and answer platforms.

• Monitor organic traffic, engagement metrics, MQL contributions, pipeline influence, and revenue attributed to content.

• Perform content audits to identify opportunities for refreshing, consolidating, optimizing, or removing content.

• Experiment with and refine headlines, calls-to-action, formats, and distribution strategies.

• Utilize performance analytics to enhance content effectiveness and scale successful initiatives.

⛳️ Requirements

• Minimum of 4 years of B2B content marketing experience, with at least 2 years dedicated to industrial or engineering-focused audiences.

• Outstanding writing, editing, and storytelling abilities, capable of simplifying intricate technical subjects for executive and business stakeholders.

• Proven success in translating highly technical concepts, such as data pipelines, cloud architecture, observability, security, and enterprise technology, into engaging narratives.

• Strong grasp of SEO principles and experience driving quantifiable organic growth.

• Established ability to collaborate efficiently with subject matter experts and deliver high-quality content punctually.

• Familiarity with modern data platforms, cloud technologies, and concepts like data lakehouses.

• Knowledge of industrial software, manufacturing technology, engineering technology, or related enterprise software markets.

• Experience in marketing to developers, practitioners, engineers, or other highly technical audiences at scale.

• Hands-on experience with Salesforce, Marketo, Ahrefs, SEMrush, WordPress, or comparable marketing technology platforms.

• A portfolio showcasing technical content creation, including long-form guides, white papers, executive thought leadership pieces, and industry publications.

• Strong process orientation with a history of building and enhancing content workflows and operational processes.

• Experience in utilizing AI-driven writing, research, and workflow automation tools to boost productivity and content efficacy.

🏝️ Benefits

• Comprehensive benefits package.

• Additional incentive compensation may be provided where applicable.