Content Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Convert campaign strategy into an editorial and content calendar for webinars, virtual summits, videos, and web/blog content, utilizing performance data to inform future developments.

• Collaborate with Product Marketing to effectively communicate positioning, messaging, and value propositions through engaging content.

• Work alongside internal teams, including Education and Creative, to facilitate content production.

• Gradually take more responsibility for writing blogs and content assets directly, collaborating with the copywriter and integrating strategic messaging from Education and Product Marketing.

• Manage the playbooks and overall administration of webinars and demos, which includes topic selection, format, production quality, and the creation of presentation decks.

• Provide content and messaging guidance to the Associate Content Manager, who oversees the daily social execution and the social calendar.

• Develop a consistent approach to localizing campaign content for specific target accounts and states, aligning with the Campaign strategy.

• Monitor overall content performance and correlate it with campaign reporting.

• Collaborate with channel owners to ensure that content aligns with distribution, campaign requirements, and performance objectives.

⛳️ Requirements

• 4-7 years of experience in content marketing, digital content, or integrated marketing, with substantial hands-on writing and production experience beyond just planning or oversight.

• Proven experience in developing and executing a content calendar that aligns with business priorities and campaign objectives.

• Highly organized with a demonstrated history of producing content across various formats: written, webinar, video, and web.

• Experience in complex B2B environments with multi-stakeholder audiences and extended buying cycles.

• Preference for candidates with education sector and/or EdTech experience, particularly with knowledge of public school, Head Start, and private childcare audiences.

• Significant experience collaborating with Product Marketing, Demand Generation, Education, and Creative teams.

• Excellent writing, editing, and storytelling abilities, with a knack for making intricate ideas clear, relevant, and engaging.

• Familiarity with web content practices, SEO fundamentals, and performance measurement techniques.

• An interest in exploring how AI and new tools can enhance content production while maintaining quality and voice.

• Comfortable being both a hands-on producer and a planner, given the expected volume of content to be developed directly.

• Strong communication skills, capable of coordinating across cross-functional teams without having direct authority over them.

🏝️ Benefits

• Competitive compensation package.

• Employee Equity Appreciation Program.

• Health and wellness insurance benefits.

• 401k with employer match.

• Flexible work environment.

• Unlimited paid time off (including paid holidays and Winter Break).

• Paid parental leave.

• Tuition assistance, professional development, and opportunities for career advancement.

• Best-in-class technology equipment provided for every employee.

• Penthouse suite in downtown DC, just moments away from Washington Nationals Stadium and Audi Field.