Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement a content marketing strategy that aligns with go-to-market (GTM) objectives.

• Create persona-driven content for various stages of the marketing and sales funnel, addressing key use cases.

• Produce AEO/SEO-optimized blog posts, ebooks, whitepapers, external sales materials, and videos.

• Monitor sales discussions, industry trends, and the NetBox ecosystem to create content assets that engage the audience.

• Assess content conversion rates and perform testing to enhance campaign effectiveness.

• Write and edit email or web copy for marketing and sales applications as required.

• Collaborate with product marketing, growth marketing, and partner sales to develop go-to-market materials.

• Work with external communications to uphold brand standards and ensure messaging consistency.

• Partner with community marketing to amplify community contributions and promote the NetBox brand.

• Ensure content aligns with company and community values in cooperation with the People team.

• Assist customer success, engineering, and product teams by crafting audience-focused content and sharing their narratives.

• Report directly to the Vice President of Marketing.

⛳️ Requirements

• A minimum of 4 years as a brand and content marketer, creating programs and processes from inception and directly executing brand and content strategies.

• Expertise in content creation, encompassing creative ideation, project management, editorial operations, and production.

• A portfolio showcasing compelling content across various channels, including blogs, eBooks, podcasts, and videos.

• A creative and strategic mindset with an experimental approach.

• Direct experience in enterprise SaaS and networking, or comfort working with highly technical audiences and content.

• Strong communication, interpersonal, and cross-functional collaboration abilities.

• Exceptional writing and editorial capabilities.

• Experience in a fast-paced startup environment.

• Background in both inbound and outbound demand generation.

🏝️ Benefits

• Equity

• Bonus

• Equal opportunity employer

• Accommodation during the hiring process