Content Marketing Manager

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee the HackerOne blog, which encompasses the editorial calendar, story creation, publishing, optimization, and performance assessment.

• Spearhead the development of HackerOne’s annual research and flagship reports.

• Discover compelling stories within HackerOne by interviewing subject matter experts and pinpointing viewpoints that enhance thought leadership.

• Simplify intricate cybersecurity topics into clear, captivating content tailored for security leaders.

• Assist in implementing answer engine optimization and search engine optimization strategies.

• Leverage search data and audience insights to spot opportunities and enhance content performance.

• Uphold and apply HackerOne’s Style Guide consistently.

• Oversee the content intake process, transitioning strong stories from concept to publication.

• Modify content for campaigns, social media, and audience engagement initiatives.

• Evaluate content performance and utilize insights to guide future content strategies.

• Employ AI tools for research, idea generation, drafting, editing, optimization, and content repurposing while ensuring human editorial judgment is maintained.

• Collaborate with experts and teams across HackerOne.

⛳️ Requirements

• A minimum of 3 years of experience in content marketing, editorial, journalism, or a similar field.

• Exceptional storytelling skills, including the ability to discover intriguing angles, craft clear narratives, and present complex subjects in an engaging and accessible manner.

• Outstanding writing, editing, and interviewing capabilities.

• Strong editorial judgment coupled with meticulous attention to detail.

• Experience in developing content driven by research, including reports or thought leadership pieces.

• Proficient in transforming data and expert insights into narratives for targeted audiences.

• Experience in managing a content program, publication, or editorial calendar.

• Familiarity with SEO and/or AEO, including keyword research, content optimization, and performance evaluation.

• Proven experience utilizing AI tools to enhance content creation, research, optimization, or other marketing workflows.

• Solid collaboration and project management capabilities.

• Preferred: experience in creating content for B2B technology, cybersecurity, or other technical fields.

• Preferred: a background in journalism, editorial, research, or related areas where interviewing and story development are essential skills.

• Preferred: familiarity with Google Analytics, SEMrush, or comparable tools.

• Preferred: experience in adapting stories and content for social media and various marketing channels.

• Preferred: experience in collaborating with product marketing, demand generation, communications, or product teams.

• Preferred: a curiosity about how search, AI, and evolving audience behaviors are transforming content and storytelling.

• Must provide proof of authorization to work in the country of application.

• Visa/work permit sponsorship is not provided.

• Employment is subject to a background check.

🏝️ Benefits

• Health (medical, vision, dental), life, and disability insurance.

• Equity stock options.

• Retirement plans.

• Paid public holidays and unlimited PTO.

• Paid maternity and parental leave.

• Leaves of absence, including caregiver leave and leave under CO's Healthy Families and Workplaces Act.

• Employee Assistance Program.