Content Marketing Manager

📋 Description

• Create and implement content that aligns with marketing strategies, drives demand generation initiatives, enhances brand visibility, and supports integrated campaigns.

• Produce high-quality content in various formats, including blogs, white papers, case studies, informational briefs, sales enablement tools, and internal communications.

• Craft copy for digital platforms such as social media, corporate websites, and conference landing pages.

• Generate derivative materials from primary content pieces to maximize reuse and enhance market impact.

• Simplify complex life sciences concepts into engaging narratives tailored for biopharmaceutical, reproductive medicine, and animal health audiences.

• Conduct interviews with subject matter experts to transform technical insights into audience-friendly content.

• Enhance content for SEO by implementing keyword strategies and best practices to boost organic visibility and inbound traffic.

• Analyze content performance using analytics; provide recommendations to enhance engagement, reach, and conversion rates.

• Maintain consistency in brand voice, tone, and messaging across all interactions and content outputs.

• Oversee and manage the approved marketing copy library for internal teams and digital platforms.

• Collaborate with cross-functional teams to ensure alignment and accuracy of content.

• Assist in the creation of scripts for videos, webinars, and presentations at events.

• Handle multiple content projects concurrently, ensuring all outputs meet quality standards and deadlines.

• Proactively identify content gaps and suggest new materials that enhance the customer journey's effectiveness.

⛳️ Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related discipline.

• Over 5 years of experience in content marketing, content strategy, or technical writing, specifically within the life sciences sector.

• A proven portfolio showcasing strong content assets related to life sciences.

• Experience in supporting marketing initiatives, including demand generation, digital marketing, social media, and SEO.

• Proficiency in Microsoft Office Suite and collaboration tools such as Outlook, Teams, Word, and PowerPoint.

• Familiarity with content management systems (CMS), marketing automation platforms, and SEO tools is preferred.

🏝️ Benefits

• Bonus

• Benefits

• 401K

• Stock