Content Marketing Manager

This is a fully remote position, open to applicants in Massachusetts.

📋 Description

• Strategize, develop, enhance, and repurpose content that supports global demand generation initiatives, thought leadership, events, webinars, social media activities, and the overall buyer journey.

• Collaborate with Marketing teams and internal subject matter experts to convert business priorities, customer insights, and campaign themes into engaging content.

• Produce content that fosters audience engagement, generates leads, and builds the sales pipeline.

• Coordinate with external content partners, including freelance writers and social media agencies.

• Establish clear briefs and priorities for external content collaborators.

• Ensure the consistency of quality, messaging, and brand alignment.

• Utilize AI responsibly for research, ideation, optimization, and content repurposing.

• Exercise independent judgment, original thought, and editorial oversight.

• Maintain a consistent and distinctive brand voice.

• Implement SEO, AEO, and GEO strategies to enhance content visibility and performance.

• Oversee multiple projects, stakeholders, and deadlines effectively.

• Leverage performance data to uncover insights and enhance future content efforts.

• Report directly to the Senior Director of Global Demand Generation & Marketing.

• Collaborate closely with the Demand Generation team, Events and Webinars team, external social media agency, subject matter experts, and other Marketing teams.

⛳️ Requirements

• A minimum of 4 years of experience in content marketing, copywriting, or editorial roles, with substantial experience in B2B technology or SaaS.

• Outstanding writing, editing, and proofreading abilities.

• Capability to distill complex technology, AI, and customer experience subjects into clear, credible, and engaging content across various formats and channels.

• Bachelor’s degree in marketing, communications, journalism, English, or a related field, or equivalent professional experience.

• A strong portfolio showcasing both long-form and short-form B2B technology writing across multiple channels and content formats.

• Experience writing about artificial intelligence, customer experience, contact center technology, enterprise software, analytics, or related technology topics is highly advantageous.

• Familiarity with working alongside external writers, freelancers, agencies, or other content partners.

• Knowledge of marketing automation, project management, content management, and collaboration tools.

• A solid understanding of demand generation, buyer journeys, account-based marketing, and how content influences marketing and sales outcomes.

• Strong interviewing and research capabilities.

• Confidence in engaging directly with senior leaders and subject matter experts.

• Collaborative, organized, and detail-oriented.

• Ability to take ownership from the initial brief to final delivery.

• At least three relevant B2B writing samples that showcase range and versatility.

• Final candidates may be required to complete a brief writing or editing task.

🏝️ Benefits

• Comprehensive medical benefits.

• Dental coverage.

• Vision insurance.

• Life insurance policy.

• Disability insurance.

• Fitness reimbursement programs.

• Tuition reimbursement programs.

• 401(k) matching contributions.

• Generous paid time off, including an annual volunteer day.

• Paid maternity leave.

• Paid parental leave.

• An inclusive and equitable workplace.

• Support for work-life balance.

• Flexible coverage options catering to individual and family needs.