Content Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create content aimed at members across Amwell’s various service lines.

• Take charge of content strategy and production across service lines, the engagement showcase, and content libraries.

• Enter email content into the Knak email CMS, selecting both text and images.

• Oversee the Engagement Hub content library.

• Develop case studies and enablement materials in accordance with account-owner designs.

• Guide AI-assisted drafting and contractor resources for volume within established content guidelines.

• Maintain consistency of brand voice across all member-facing content.

• Promote content engagement through member-facing emails and hub content.

• Achieve content throughput and turnaround targets based on briefs.

• Ensure quality and brand voice consistency across the content library.

• Verify service-line coverage according to the content plan.

• Collaborate with account owners, campaign production, Commercialization, Compliance, and Legal while adhering to defined scope boundaries.

⛳️ Requirements

• A minimum of 5 years of experience producing consumer, member, or patient-facing content at scale.

• Proven ability to influence content engagement metrics, not just to deliver content promptly.

• Experience writing within regulated or clinically sensitive contexts, with the discernment to know when to involve Compliance or Legal.

• Background in directing freelance, agency, or contractor resources in line with a brief.

• Proficient in AI-assisted drafting, with the editorial judgment to maintain quality.

• Ability to manage shared resources across competing internal priorities.

• Candidates must complete identity verification through Greenhouse Identity Verification powered by CLEAR during the interview process.

• Experience in healthcare, health plans, or behavioral health content.

• Familiarity with Knak, Braze, or similar content and email production platforms.

• Knowledge of accessibility standards for member communications.

• Experience in building or restructuring a content library.

🏝️ Benefits

• Flexible Personal Time Off (Vacation time).

• 401K match.

• Competitive healthcare, dental, and vision insurance plans.

• Paid Parental Leave (Maternity and Paternity leave).

• Employee Stock Purchase Program.

• Complimentary access to Amwell’s Telehealth Services, SilverCloud, and The Clinic by Cleveland Clinic’s second opinion program.

• Free subscription to the Calm App.

• Tuition Assistance Program.

• Pet Insurance.

• Virtual-first work environment.

• Work-life flexibility, including Summer Fridays and designated Mental Health Days.

• Opportunities for growth, development, stretching, and learning.