Content Marketing Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop flagship content in collaboration with Insights, Policy, leadership, and subject-matter expert teams.

• Position TRM as a key authority on topics that matter to customers.

• Manage the distribution of created content across owned, paid, earned-media, and executive-voice channels.

• Directly oversee TRM’s owned channels while managing corporate social media platforms.

• Maintain TRM’s distinct voice and tone.

• Create style guides, templates, and AI workflows to support regional and demand marketers.

• Conduct final edits on high-visibility projects.

• Oversee the blog/Resources hub.

• Formulate an SEO/GEO content strategy in collaboration with technical and agency partners.

• Generate content that enhances search and AI-citation metrics.

• Deliver first-to-market content swiftly, including transforming breaking white papers into blog posts.

• Establish scalable systems to expedite the delivery of quality content.

• Leverage AI to streamline drafting and production timelines.

• Transition content from concept to press-ready status with minimal hand-offs.

⛳️ Requirements

• Over 5 years of experience in B2B content marketing.

• A portfolio showcasing flagship, point-of-view work.

• A strong plus if you have a background in cybersecurity, threat intelligence, fintech, or public-sector-facing roles.

• Demonstrated strong editorial judgment.

• Experience in establishing standards that have been adopted by other teams.

• An AI-native approach to research, drafting, repurposing, and optimization.

• A curiosity about new AI tools and technologies.

• A distribution-focused mindset with the ability to strategize content reach prior to publication.

• Experience collaborating with SEO/GEO specialists.

• Proven track record in owning content performance.

• Exceptional writing abilities.

• Capability to simplify complex, technical subjects for diverse audiences.

• Authorization to work in the current country of employment.

• Ability to thrive in a distributed, global work environment.

• Comfort with ambiguity, adaptability, ownership, and working in high-intensity settings.

🏝️ Benefits

• Eligibility for an equity plan.

• Competitive benefits, which vary by country and local employment regulations.

• Wellness programs.

• Paid time off.