Content Marketing Lead

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Develop fresh messaging and content for advertising, social media, brochures, flyers, samplers, websites, and various special projects.

• Write, edit, and proofread marketing materials to ensure high-quality deliverables.

• Create content that adheres to Zaner-Bloser's marketing style and editorial standards.

• Manage multiple projects simultaneously while meeting deadlines and upholding quality standards.

• Work with product/campaign marketing and product management teams to ensure messaging aligns with the go-to-market strategy.

• Enhance product knowledge and stay informed about trends in education, marketing, and technology.

• Tailor content for various channels and initiatives.

• Produce valuable content for customer-focused communications and inbound marketing efforts.

• Advocate for the Zaner-Bloser brand and support corporate marketing initiatives.

• Develop original content pieces incorporating feedback from a variety of stakeholders.

• Collaborate with integrated marketing, design, and project management teams.

• Craft messaging for product brands and campaigns across different channels.

• Engage in campaign debriefs to identify areas for improvement.

• Generate innovative ideas to enhance marketing effectiveness.

• Assist in the development of tactical marketing strategies.

⛳️ Requirements

• 5–7 years of experience in a corporate or commercial advertising/marketing environment.

• Proven experience in creating marketing materials for print, email, digital/web, both paid and organic social media, and video.

• Strong oral and written communication abilities.

• Excellent organizational skills with the capability to meet deadlines.

• Keen attention to detail.

• Openness to adhering to brand and style guidelines.

• A collaborative team player with a customer-focused approach.

• Proficient in using approved AI tools responsibly for content creation, ideation, research, and efficiency.

• Good judgment and accountability for the accuracy, quality, originality, confidentiality, and brand compliance of final outputs.

• Bachelor's degree in Marketing, Writing, English, Journalism, or Advertising is preferred.

🏝️ Benefits

• Remote work opportunities.

• Minimal travel requirements.