Content & AI Lead – Sports Betting

This is a fully remote position, open to applicants in Europe.

📋 Description

• Take charge of the content strategy and editorial roadmap for the portal, encompassing sports content, evergreen material, commercial pages, and betting-oriented content.

• Enhance portal performance by analyzing traffic, rankings, engagement, conversion rates, and revenue metrics.

• Lead the content team, which includes recruitment, coaching, performance management, and planning workloads effectively.

• Maintain editorial quality and standards, ensuring that content is accurate, useful, distinct, SEO-focused, and adheres to relevant UK gambling regulations and industry standards.

• Develop and refine the content plan and team workflow to improve efficiency.

• Utilize SEO, audience insights, and competitor analysis to identify content gaps and prioritize opportunities.

• Manage content optimization by updating, consolidating, or removing existing content as necessary.

• Incorporate AI into content operations through tools like Claude and ChatGPT.

• Create and enhance AI-powered workflows, agents, automations, and new AI functionalities.

• Collaborate across departments with SEO, Product, Design, Development, Affiliate, AI, and central Content teams.

• Oversee the portal’s content budget and its commercial contributions.

• Partner with leadership to achieve revenue and profitability targets and make resource allocation decisions based on anticipated returns.

⛳️ Requirements

• A minimum of 3 years’ experience in sports betting, iGaming, sports media, affiliate marketing, or a similar content-focused environment, preferably with substantial UK market knowledge.

• In-depth understanding of UK sports and betting, especially football, along with a genuine comprehension of the sports audience.

• Demonstrated experience in leading or managing a content/editorial team and overseeing an end-to-end content operation.

• Strong grasp of SEO, search intent, keyword research, content strategy, and content optimization techniques.

• Proficient in using SEO and analytics tools such as Ahrefs, Google Search Console, Google Analytics, or similar platforms.

• Excellent editorial judgment, complemented by strong writing, research, fact-checking, and quality-control abilities.

• A commercial mindset with an understanding of how content drives traffic, conversions, first-time deposits (FTDs), revenue, and profitability.

• Advanced fluency in AI, with practical experience in utilizing AI tools to enhance workflows.

• Experience in creating or testing AI workflows, automations, agents, or multi-step processes.

• Practical experience with tools such as Claude, ChatGPT, MCPs, or APIs is advantageous.

• A hands-on, analytical approach, coupled with a strong curiosity, builder mentality, and eagerness to experiment, solve challenges, and continuously enhance team operations.

🏝️ Benefits

• Full remote working available through a contractor agreement.

• Hybrid working arrangement with a flexible work environment located in Malta.

• Company-sponsored events in Malta for EU employees – organized twice a year by WIS.

• Access to learning platforms and educational support designed to enhance your knowledge and career development.

• Competitive performance bonus.