Consumer Product Marketing Lead

This is a fully remote position, open to applicants in California, +3 more states.

📋 Description

• Establish Link's consumer positioning and messaging: Create and continually refine Link's essential value proposition and messaging framework aimed at consumers.

• Lead the go-to-market strategy for product launches: Manage the comprehensive GTM strategy for new Link features and consumer experiences.

• Shape the product roadmap: Act as the consumer's voice in product planning.

• Collaborate with Brand Marketing: Partner closely with the Brand Marketing team.

• Drive consumer research and insights: Commission and synthesize user research alongside market data.

• Define and monitor consumer growth metrics: Establish KPIs throughout the consumer marketing funnel.

• Influence senior leadership: Clearly communicate product strategy and marketing outcomes to Stripe leadership.

⛳️ Requirements

• Over 10 years of experience in product marketing, with at least 5 years focused on B2C products.

• A proven history of developing consumer positioning, messaging, and go-to-market strategies for large-scale consumer products.

• Strong research and analytical capabilities; adept at synthesizing consumer insights, market data, and competitive intelligence into actionable strategies.

• Exceptional written and verbal communication skills, including experience in presenting to and influencing senior stakeholders.

• Demonstrated success in cross-functional collaboration across product, brand, creative, and analytics teams.

🏝️ Benefits

• Health insurance

• Flexible work arrangements

• Professional development opportunities