Communications & Outreach Specialist

This is a fully remote position, open to applicants in Wisconsin.

📋 Description

• Develop and execute comprehensive consumer education and marketing strategies for Thriving Wisconsin.

• Create, write, and distribute marketing and consumer education materials tailored for various stakeholder groups.

• Design print and digital brand and campaign assets while adhering to brand guidelines.

• Oversee and refresh the organization’s website and social media channels.

• Develop and implement a strategic social media calendar.

• Ensure communications are clear, culturally sensitive, accessible, and meet all accessibility standards.

• Manage the contact database using Constant Contact or similar web-based communication tools.

• Monitor media coverage related to child care and early childhood education while building media relationships.

• Create press releases, media kits, advisories, and maintain an online press center.

• Pitch stories that highlight program outcomes and statewide impact.

• Coordinate marketing initiatives with state and community-based partners, including CCR&R agencies and FRCs.

• Assist with marketing elements of the annual membership renewal process.

• Organize and lead marketing and communications Communities of Practice events.

• Ensure consistent language, branding, and website components across member agency websites.

• Coordinate outreach initiatives, events, and campaigns.

• Oversee the design, procurement, and distribution of promotional materials.

• Enhance public awareness of Thriving Wisconsin and its member agencies.

• Develop and promote consumer education campaigns and resources.

• Formulate media outreach strategies to acquire earned media coverage.

• Lead impact reports and data-driven storytelling for funders and policymakers.

• Create communications strategies that promote network-wide priorities.

• Attend monthly staff meetings and quarterly in-person gatherings.

• Uphold the agency's mission, vision, and strategic goals.

• Execute other duties as assigned.

⛳️ Requirements

• A minimum of a bachelor’s degree in Communications, Marketing, Graphic Design, Public Relations, or a closely related field.

• At least 3 years of professional experience in communications, marketing, or programmatic support.

• Experience in nonprofit, human services, or early care and education is strongly preferred.

• Capability to lead complex projects involving multiple stakeholders and deliverables.

• Excellent written and verbal communication skills.

• Ability to convert complex systems change into compelling narratives.

• Diplomacy and a solutions-oriented approach to relationship-building with media, funders, and diverse community stakeholders.

• Capacity to work independently in a remote setting while remaining collaborative and team-oriented.

• Proficiency in managing competing demands, multitasking, and adjusting priorities in a fast-paced environment.

• Mastery of the Microsoft Office Suite.

• Proficient in website design and maintenance software.

• Familiarity with major social media platforms.

• Experience with CMS platforms such as WordPress or similar.

• Preference for knowledge of Adobe Creative Suite, Canva, Constant Contact, and related digital design tools.

• Familiarity with Google Analytics or social media analytics platforms is preferred.

• Valid driver’s license and current auto insurance.

• Willingness to travel statewide, including overnight stays for quarterly meetings or events as necessary.

🏝️ Benefits

• Remote work arrangement.

• Full-time employment.

• Opportunity to work independently in a remote setting.

• Quarterly in-person meetings.

• Travel expenses or related compensation are not specified.