Commercial Director

This is a fully remote position, open to applicants in Texas.

📋 Description

• Collaborate with the Regional VP/GM to formulate and implement the commercial strategy for the region.

• Convert national initiatives into actionable regional execution plans.

• Lead the commercial planning efforts to meet objectives related to revenue, volume, profitability, and market share.

• Identify growth opportunities across various channels, customers, and distributors.

• Ensure the execution of company priorities and annual operational plans.

• Promote accountability for the performance of the regional business.

• Monitor and enhance sales growth, distribution gains, velocity, market share, promotional effectiveness, execution KPIs, customer profitability, and adherence to budget.

• Leverage data and insights to identify trends, risks, and opportunities while implementing corrective measures.

• Champion execution excellence in all markets and uphold consistent retail standards.

• Enhance display execution and ensure compliance with promotional activities.

• Oversee distributor execution and conduct performance reviews.

• Establish best operational practices and drive ongoing process improvements.

• Collaborate with distributor leadership and key regional customers to enhance execution quality, maximize distribution opportunities, resolve operational issues, implement promotional programs, improve retail visibility, and strengthen strategic partnerships.

• Align regional execution with Sales, Marketing, Shopper Marketing, Commercial Strategy, Business Operations, Supply Chain, Finance, Revenue Growth Management, and Category Management.

• Manage the regional commercial budget, inclusive of trade investments, regional marketing funds, operational expenses, headcount planning, forecasting, and financial reporting.

• Foster disciplined investment decisions to optimize return on investment.

• Support the Annual Operating Plan, Quarterly Business Reviews, market planning, forecasting, territory optimization, resource allocation, and the development of commercial capabilities.

• Propose strategies that enhance growth and operational effectiveness.

• Cultivate future leaders, instill accountability, promote a high-performance culture, lead change initiatives, and continuously refine commercial processes.

⛳️ Requirements

• A Bachelor's degree in Business, Marketing, Finance, or a related discipline is required.

• Over 10 years of progressive commercial leadership experience in the CPG, beverage, food, or consumer goods sector.

• Experience in multi-unit or regional sales leadership.

• Proven track record of leading cross-functional teams.

• Experience in distributor management.

• Background in developing high-performing teams.

• Strong knowledge of retail execution and field sales operations.

• A valid U.S. Driver’s License is required.

• Must successfully pass an MVR (Motor Vehicle Record) screening.

🏝️ Benefits

• Comprehensive Medical, Dental & Vision benefits.

• Long and short-term disability coverage.

• Life insurance provided.

• 10 vacation days per year, subject to the accrual policy.

• 11 company-paid holidays.

• 401(k) plan with company matching.

• Identity theft protection and legal services.

• Potential eligibility for bonuses.

• Potential eligibility for Restricted Stock Units, subject to company plans.