Commercial Director

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee the execution strategy for commercial activities and business performance within a designated region.

• Collaborate with the Regional VP/GM to implement strategic priorities and stimulate profitable growth.

• Direct commercial operations, distributor execution, field sales effectiveness, business development, and retail activities.

• Ensure achievement of revenue, distribution, market share, execution, and profitability targets.

• Cultivate high-performing teams and manage personnel effectively.

• Convert national initiatives into actionable regional execution plans.

• Identify opportunities for growth across various channels, customers, and distributors.

• Track sales growth, distribution gains, velocity, market share, promotional effectiveness, execution KPIs, customer profitability, and adherence to budget.

• Promote execution excellence, retail standards, display implementation, promotional compliance, distributor performance, and continuous process improvement.

• Manage relationships with distributors and key regional customers, as well as promotional programs.

• Work in conjunction with Sales, Marketing, Shopper Marketing, Commercial Strategy, Business Operations, Supply Chain, Finance, Revenue Growth Management, and Category Management.

• Oversee the regional commercial budget, trade investments, regional marketing funds, operating expenses, headcount planning, forecasting, and financial reporting.

• Contribute to Annual Operating Plans, Quarterly Business Reviews, market planning, territory optimization, resource allocation, and the development of commercial capabilities.

• Lead organizational change, encourage accountability, make data-informed decisions, and promote a high-performance culture.

⛳️ Requirements

• A valid U.S. Driver’s License is required.

• Must successfully pass an MVR (Motor Vehicle Record) screening.

• A Bachelor's degree in Business, Marketing, Finance, or a related field is mandatory.

• Over 10 years of progressive commercial leadership experience in the CPG, beverage, food, or consumer goods sectors.

• Experience in multi-unit or regional sales leadership roles.

• Proven track record in leading cross-functional teams.

• Experience in managing distributors effectively.

• Background in developing high-performing teams.

• Strong knowledge of retail execution and field sales operations.

🏝️ Benefits

• Comprehensive Medical, Dental & Vision benefits.

• Long and short-term disability coverage.

• Life insurance provided.

• 10 vacation days per year, in accordance with accrual policy.

• 11 company-paid holidays.

• 401(k) plan with company matching contributions.

• Identity theft protection and legal services available.

• Potential for bonus eligibility.

• Potential eligibility for Restricted Stock Units, subject to company plans.