Chief Marketing Officer, CT & Xray

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee global marketing initiatives for the CT and X-ray sectors.

• Assist in defining and executing the growth strategy for CT and X-ray.

• Utilize customer insights, market trends, competitive analysis, and business performance to inform decisions on growth, customer engagement, market differentiation, improvements, and prioritization.

• Develop portfolio, positioning, segmentation, and pricing strategies aligned with financial objectives.

• Craft a clear and distinct narrative for the CT and X-ray portfolio.

• Simplify product roadmaps, clinical data, and technical advancements into engaging, relevant, and memorable concepts.

• Establish the business narrative and create innovative platforms for significant product launches.

• Ensure that product narratives contribute to a cohesive story for CT and X-ray.

• Direct marketing strategies for new product introductions, pricing strategies, installed-base initiatives, and broader growth efforts.

• Enhance customer awareness, preference, and adoption alongside product, regional marketing, and commercial teams.

• Engage regions early, empower sales teams, and concentrate marketing investments on high-impact initiatives.

• Lead the global marketing and product management team.

• Establish priorities, develop talent, and foster accountability for outcomes.

• Collaborate across product, sales, regional, communications, digital, and marketing teams.

• Uphold standards for patient safety, customer satisfaction, quality, and compliance.

• Review and authorize external marketing communications.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business Administration, Bioengineering, or a related field, or equivalent experience.

• A minimum of ten years of marketing experience, including product marketing.

• Proven experience in leading global teams.

• Background in product launches, commercialization, pricing, or portfolio strategy.

• Experience in healthcare or medical technology is essential.

• Excellent written and verbal communication skills.

• Legally authorized to work in the United States.

• No employment visa sponsorship is available now or in the future.

• Successful completion of a drug screen, if applicable.

• Preferred: MBA or a relevant advanced degree.

• Preferred: Experience in Imaging, Radiology, CT, or related healthcare technology markets.

• Preferred: Experience in product management, sales, or regional marketing.

• Preferred: Experience in developing portfolio, launch, or brand campaigns.

• Preferred: Experience in leading creative teams, agencies, or integrated marketing programs.

• Preferred: Strong understanding of segmentation, positioning, pricing, and lifecycle management.

• Preferred: Demonstrated ability to lead change and work effectively within a matrixed organization.

🏝️ Benefits

• Performance-based incentive compensation, which may include cash bonuses and/or long-term incentives (LTI).

• Medical, dental, and vision coverage.

• Paid time off.

• 401(k) plan with opportunities for employee and company contributions.

• Life, disability, and accident insurance.

• Tuition reimbursement.

• Professional development opportunities.

• Supportive work environment.

• Challenging career opportunities.

• Competitive compensation.

• Relocation assistance is not provided.